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Week1
Business Description What is the purpose of your business?

The purpose of my business is bring vitality to customer’s busy inner city lives and get people eating healthier.

What values will drive your business?

The values drive our business will be aspects as following:

Our food
Pursuing to provide real health food with excellent quality.

Our team
We regard our team, working place as a family. We are here not only for a job but also for creating our life. Our life in a relationship of caring and respecting each other.

Our customer
Looking to have genuine connections with customer through sharing health food and life style. Providing real perfectly making healthy food.

What products and /or services will you offer?

Providing genuinely healthy food with tasty and looking great, but not too different for people, offering pure, healthy and nutritious food with enough energy to keep people’s energy level topped up but without lose taste, cutting down on red meats, avoiding fried, fatty food and putting great quality fresh alive ingredients with fresh and raw fruits and vegetables in the natural state.

Which suppliers will you use? Give one or two examples in each product category.

Fruits and vegetables: Fresh direct LTD.
Nuts, beans, grains and other material: Gilmour’s.

What plans does your business have for future products /services offerings?

Establishing a central kitchen to make food with high standards.

Developing store chain in CBD of cities in New Zealand and overseas.

Developing E-commerce Website as on-line store to provide fresh food delivering directly to customers.

Who is your target customer?

Our target customers are professionals and people with pursuit of pure, energetic and quality life style who seeking to have food that is genuinely healthy, tasty and looking great, but not too different for mainstream people. Such as white collar, young fashion people, etc.

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