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Weight Watchers Swot Analysis

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Weight Watchers Swot Analysis
Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering quick weight loss | Weight Watchers International is a Weight Loss Business that utilizes the philosophy of a Science-driven approach to help participants, also known as members, lose weight by forming helpful habits, eating smarter, getting more exercise and providing support. They target consumers who want to manage their weight through weight loss or weight maintenance. Their vision is to ensure Member satisfaction and retention by making Members feel cared for, well informed, part of the group and motivated to succeed. Weight Watchers has been around for 50 years and has developed their brand of providing weight loss services and products that make them a leading weight management service globally. The patented points program is based on a formula calculating the protein, carbohydrates, fat and dietary fiber content developed with consultation from a Scientific Advisory board. Each food is assigned a points value that reflects how the body breaks down food and converts it into energy. This Board is made up of world renowned medical experts to ensure that its weight loss plan is based on the most current scientific expertise. (Weight Watchers International) The Good Health Guidelines utilized


References: The Associated Press. (2006, May 28). Poll: Americans like instant gratification. USA Today. Fox News Latino. (2012, September 18). Obesity in America: Can it Get Much Wors? Yes, Advocacy Group Says. http: //latino.foxnews.com/latino/health Frazier, K Grain Foods Foundation. (2012, May 15). The Key to a Healthy Body: Eating Right & Moving More. Retrieved from http://www.sixservings.org NutriSystem: Lose weight with meals conveniently delivered to your home Sugar, J. (2011, August 29). How Much One Month of WEight Loss Costs. Retrieved from http://www.fitsugar.com/Weight-Loss-Program-Cost-Comparison USDA USDA. (2013, March 7). Dietary Guidelines for Americans. Retrieved from http://www.cnpp.usda.gov/dietaryguidelines.htm Weight Watchers International
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