Preview

welfare of economics

Good Essays
Open Document
Open Document
995 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
welfare of economics
WELFARE ECONOMICS ADVERTISING
Advertising is form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some actions upon products, ideals or services. It includes the name of a product or service and how that product or service could benefits the consumer, to persuade a target market to purchase or to could benefits the consumer, to persuade a target market to purchase or to consume that particular band. These messages are usually paid for by sponsors and viewed via various media. Advertising can also to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Marketing or selling costs
Marketing or selling costs include all costs necessary to secure customer orders and get the finished product into the hands of customers. These costs are often called order getting or order filling costs. Examples of marketing or selling costs include advertising costs, shipping costs, sales commission and sales salary.
Administrative costs
Administrative costs include all executive, organizational and clerical costs associated with general management of an organization rather than with manufacturing marketing pr selling. Examples of administrative costs include executive compensation general accounting secretarial public relations and similar costs involved in the overall general administration of the organization as whole (Thompson 1985).
ROLE OF ADVERTISING IN NON-PRICE COMPETITION
Public service advertising
The same advertising technique used to promise commercial goods and services can be used to inform, educate and motivate the public about non commercial issues such as HIV/AIDS political ideology energy conservation and deforestation. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties interest groups religious organizations and governmental agencies. Non Profit organizations may rely on free

You May Also Find These Documents Helpful

  • Better Essays

    Advertising is a type of communication that is meant to persuade its viewers, readers or listeners to take some action. It normally includes the name of a product or service and how it could benefit the consumer; it is also used to persuade potential customers to consume that particular brand and not other competing brands. Modern advertising developed with the rise of mass production in the late 19th and early 20th century.…

    • 1107 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Advertising is defined as an action or a strategy that allows businesses or brands to promote and sell their products or services. The purpose of advertising is to convince consumers to choose a commodity over other alternative products of the same kind. Because of the remarkable progress and improvement in the domain of technology, there is a switch from the traditional form of advertising, which involves putting advertisement in newspapers, television commercials, and radio commercials, to online platforms where a majority of consumers have access. The traditional form of advertising does not allow consumers to express their opinions about a product or service being advertised…

    • 607 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Media in the 1960's

    • 692 Words
    • 3 Pages

    ‘Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services…and generate awareness quickly.’…

    • 692 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Theory Application Paper

    • 3526 Words
    • 13 Pages

    Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser ("The History of Advertising").…

    • 3526 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Advertising is used to increase the awareness and support of a product, service or behavior. (NPIN, n.d.) Advertising is essential to reaching your intended audience, because if you don’t advertise, people won’t see or hear your message. An example of advertising to get your message to its intended…

    • 702 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised.…

    • 785 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BSBMKG502B BULLAH B

    • 467 Words
    • 2 Pages

    a) Advertising – a method of persuading a target market audience to buy a product. Their goal is to find new and innovative ways of getting the message out to potential customers.…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    There are many advantages to advertising, both direct and indirect. The direct benefits of advertising are educational and informational, giving information the average person may not otherwise happen to run across. “It informs us about candidates running for office. It tells us about important issues such as the benefits of seatbelt use, the dangers of drugs, and the problem of drunk driving.” (Source Day). These direct benefits are particularly important in the realm of politics, allowing all potential voters access to major political arguments without the voters having to actively seek out the information. An indirect benefit of advertising is demonstrating to consumers the incredible amount of choice they have, and the power of their choices. "Advertisers claim that it is up to the consumer to make moral decisions. The advertisers simply present their products." The cumulative impact of these presentations of choice and the importance of the choices a consumer make empower consumers in our capitalist system.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Also, there are many ways to advertise a product like TV, magazine or newspaper. With the improvement on the technology products can be easily advertised and encouraged to buy.…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Advertising is understood to be a form of communication to persuade a consumer. It stems from the need for a supplier/sender to call attention to their…

    • 1855 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    2. Administrative costs are all executive, organizational, and clerical costs associated with the general management of an organization rather than with manufacturing, marketing, or selling.…

    • 2246 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Everywhere you look, whether it is on television, magazines, the internet or billboards, there are dozens of products or services that are pushed onto consumers. The firms that are responsible for creating these advertisements are paid to persuade the consumer that he or she needs the product being advertised. The techniques used in the advertising industry usually focus on the benefits that will be brought to the consumer than on the actual product itself, giving people false hope for a better life if they buy their products.…

    • 928 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Cerelac Advertising Campaign

    • 2501 Words
    • 11 Pages

    Advertising can also be defined as a paid, non-personal communication about products, services or ideas by an identified sponsor through the mass media in an effort to persuade or influence consumer behavior. It is an important tool of marketing where it helps a consumer to choose the best product or service from various different products or services being offered.…

    • 2501 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    History of Advertising

    • 3038 Words
    • 13 Pages

    Advertising can be looked at from various perspectives. As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example clothing or supplies for our daily life, but also such simple things as a message placed by an institution or organization asking for attention of the public to raise money or to make them aware of a problem, such as anti-smoking ads. Even political parties use advertisements and commercials to state the opinion of their candidate. I think we have all experienced that quite extensively during the presidential campaign in the United States.…

    • 3038 Words
    • 13 Pages
    Powerful Essays

Related Topics