Welle case study
L’ORÉAL
Mission:
Beauty For All : L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
Beauty is language ; Beauty is universal ; Beauty is science ; Beauty is a commitment : In effect- L’Oréal, offering beauty for all.
Group Profile :
Eugène Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.Schueller registered his company, the Safe Hair Dye Company of France. The guiding principles of the company, which eventually became L’Oréal.
The L'Oréal Group is the world's largest cosmetics and beauty company with its registered office in Paris.
5 Key expertise:
1. Hair Care
2. Hair Colour
3. Skin Care
4. Make-up
5. Fragrance
70 thousand Employees : 70 million+ consumers
Products in 130 Countries
27 Global Brands
97 % sales from Cosmetics ; 2.5% from dermatological activities
Financial Figures (Wikipedia) for L’ORÉAL Worldwide
Source: Bloomberg (Worldwide Figures: Euro)
Currency in
Millions of Euros
As of:
Dec 31
2009
EUR
Dec 31
2010
EUR
Dec 31
2011
EUR
Dec 31
2012
EUR
TOTAL REVENUES
17,472.6
19,495.8
20,343.1
22,462.7
GROSS PROFIT
12,311.0
13,799.3
14,491.6
15,875.0
NET INCOME
1,792.2
2,239.7
2,438.4
2,867.7
L’Oréal has six worldwide research and development centres:
France : 2 nos one each in U.S., Japan ,China, India
Key Executives for L’ORÉAL India Pvt. Ltd.
Jean-Christophe Letellier
Managing Director and Director
Jean-Paul Agon
Chief Executive Officer and Director
Brands:
This documents deals with Indian Brands majorly -:
Consumer Products
Professional Products
Luxury Products
Active Cosmetics
Consumer Products : L’ORÉAL Paris
Garnier
Mission:
Beauty For All : L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
Beauty is language ; Beauty is universal ; Beauty is science ; Beauty is a commitment : In effect- L’Oréal, offering beauty for all.
Group Profile :
Eugène Schueller, a young French chemist, developed a hair dye formula called Auréale. Schueller formulated and manufactured his own products, which he then sold to Parisian hairdressers.Schueller registered his company, the Safe Hair Dye Company of France. The guiding principles of the company, which eventually became L’Oréal.
The L'Oréal Group is the world's largest cosmetics and beauty company with its registered office in Paris.
5 Key expertise:
1. Hair Care
2. Hair Colour
3. Skin Care
4. Make-up
5. Fragrance
70 thousand Employees : 70 million+ consumers
Products in 130 Countries
27 Global Brands
97 % sales from Cosmetics ; 2.5% from dermatological activities
Financial Figures (Wikipedia) for L’ORÉAL Worldwide
Source: Bloomberg (Worldwide Figures: Euro)
Currency in
Millions of Euros
As of:
Dec 31
2009
EUR
Dec 31
2010
EUR
Dec 31
2011
EUR
Dec 31
2012
EUR
TOTAL REVENUES
17,472.6
19,495.8
20,343.1
22,462.7
GROSS PROFIT
12,311.0
13,799.3
14,491.6
15,875.0
NET INCOME
1,792.2
2,239.7
2,438.4
2,867.7
L’Oréal has six worldwide research and development centres:
France : 2 nos one each in U.S., Japan ,China, India
Key Executives for L’ORÉAL India Pvt. Ltd.
Jean-Christophe Letellier
Managing Director and Director
Jean-Paul Agon
Chief Executive Officer and Director
Brands:
This documents deals with Indian Brands majorly -:
Consumer Products
Professional Products
Luxury Products
Active Cosmetics
Consumer Products : L’ORÉAL Paris
Garnier