Wellness Industry Research Paper

Wellness industry as career option
 The wellness industry focuses on the connection among body, mind and spirit. Throughout the wide variety of careers in the industry, wellness specialists work to improve the lives of clients and the community. Career opt ions in the wellness industry range from entry-level jobs to positions that require formal training and certification.
Fitness
 In the area of fitness promotion, professionals can find work as trainers, fitness coaches and specialty instructors. Specialties in wellness centers include yoga, Pilates and aerobics.

Fitness professionals with advanced education and certification work with disabled persons and those returning to work or school after an accident or injury. These jobs
include physical therapists, occupational therapists and recreational therapists.
Nutrition
 Those in nutrition careers help clients to develop proper eating habits. This requires a review of their current habits and an assessment of their health and their goals. Nutritionists and dietitians plan meals, recommend changes in diet and counsel clients. Further careers in this area include personal chefs and weight loss counselors.
Additional Career Options
 Career opportunities in corporate wellness programs include membership enrollment, program coordinators and new business recruitment. The wellness industry also encompasses counselors, massage therapists and psychologists. Positions can also be found with spas and in programs related to skin care, acupuncture and relaxation techniques. Nursing homes and retirement communities employ activities directors to help keep their elderly residents active.

The wellness industry is a field of healthcare focused on improving everyday health and state of well being, rather than treating a disease or curing illness.
Wellness can be looked at from either a consumer or corporate perspective. Activities often associated with wellness include yoga, fitness, outdoor activities, meditation, Alternative Therapies (Reiki, Acupressure, and Acupuncture), massage therapy, healthy diet, organic living, and more. This kind of treatment aims towards achieving a higher standard of health and concentrates on the emotional and psychological health of a patient besides his physical condition. This is making more and more people switch over to alternative medicines. The growing popularity of alternative medicine is not restricted to India only. Both European as well as American countries are shifting towards the holistic treatments offered by alternative medicines.
| | | | | | | Structure | Wellness/ Alternative therapies refer to a broad group of natural and spiritual healing methods that are different than the conventional western medicine (or pharmaceutical medicine).
Many of these healing methods have been used for centuries in many different cultures. A few examples are Ayurveda, Acupuncture, Aromatherapy, Herbal therapy, Meditation, Naturopathy, Traditional Chinese Medicine (TCM), etc.Yoga: Yoga is a comprehensive term comprising yogasanas, breath control, meditation, etc. The word Yoga in Sanskrit means to link, to unite and its ultimate goal is to achieve a reunion of our soul (jeevatma) with the supreme soul (paramatma). The main aim of yoga is to build physical and mental powers in a human body.Oil Massage Therapy or Kerala Ayurveda (Dhara): Oil massage therapy or Dhara traces its roots back to 3000 years. This therapy is generally practiced by the Kerala's people. Many centers are established in Kerala these days, which provide this therapy. Basically this therapy is a cure for a variety of physical and mental diseases, strains and tensions, arthritis, spondylitis, paralysis, obesity, sinusitis, migraine, rheumatism, etc.Panchakarma: The treatment called Panchkarma is based on the principal of Tridosha (three faults), which are Vata, Pita and Kapha. The name panchkarma comes from two Sanskrit words, Pancha meaning five and Karma meaning action or process. Through this five-fold purification therapy healers revive the disturbed equilibrium of these
three doshas.Magnetic Therapy: The word magnetic therapy comes from the magnet. In this process, the different positive forces of a magnet are taken into account to cure any kind of diseases.Acupuncture: Acupuncture is a traditional healing method developed in China. Using thin needles, usually about 3-8 centimeters long, acupuncturists pierce the skin in an effort to stimulate certain points on the body and encourage the flow of Chi, a person's vital energy.Reiki: Reiki involves the transfer of energy from practitioner to patient, to enhance the body's natural ability to heal itself through the balancing of energy. Reiki utilizes specific techniques for restoring and balancing the natural life force energy within the body.Aromatherapy: It is a form of alternative medicine that uses volatile liquid plant materials, known as essential oils and other aromatic compounds from plants for the purpose of affecting a person's mood or health. These aromatherapy oils can be utilized by massaging directly into the skin or by adding them to bathwater and the essential oils are found in aromatherapy products. | | | | | | | Opportunities | As the wellness trend is sweeping the world, it is affecting and revolutionizing the tourism industry like never before. In order to fulfill the consumers' desire to be healthier and more vital, high quality standards have to be met. Hence, the demand for young, ambitious wellness and spa management graduates is continuously rising and a myriad of great job opportunities are opening up in the fields of massage therapy, yoga, Aromatherapy, Reiki, Acupressure, and Acupuncture.India, being the birthplace of several alternative medicinal practices, provides huge scope for students. A separate national policy has been formed by the government keeping in mind the potential of this field of study. Both central and state governments and NGOs employ bachelor and PG degree holders at different levels. Pharmaceutical companies such as Dabur, Hamdard, and Himalaya employ these professionals. With the growth in this industry there is an increasing scope of enjoying a successful career in this field.The scope of earning is more in the western countries. Even countries like Uruguay, Malaysia and others are looking for professionals in this field of alternative medicine. Thus, the prospect abroad for those pursuing a career in alternative medicine is quite promising. | | | | | | | FAQs | Question: What does Wellness include?Answer: The wellness industry is a field of healthcare focused on improving everyday health and state of well being, rather than treating a disease or curing illness. Wellness can be looked at from either a consumer or corporate perspective. Activities often associated with wellness include yoga, fitness, outdoor activities, meditation, Alternative Therapies (Reiki, Acupressure, and Acupuncture), massage therapy, healthy diet, organic living, and more. | | | |