Wello Case Study
Task4
1.1 (a) Global Market potential for possible business expansion.
International marketing can be defined as, “Identifying needs and wants of customers in different markets and cultures, providing products and technologies and ideas to give the firm a competitive advantage, communicating information about these products and distributing and exchanging them internationally through one or a combination of foreign market entry nodes”, Bradley, (2005)
Looking at the current global state of affairs regarding access to clean drinking water, one can safely say that Wello being a new kid on the block with it’s WaterWheel has enormous potential to enter the global market.
This is underscored by the fact that Cynthia, having travelled extensively around the globe, and seen …show more content…
In so doing they can also paly a povital role by determining and regulating technological standards. (Carpenter & Dunung, 2012) o PESTLE analysis should be applied in assessing a certain country, hence the high weighting.
• Competition o The competition factor’s weighting is also moderate as in this instance there is not much competition for Wello in the countries under review.
Wello’s Compatibility with the countries / competitive strength
Wello’s competitive strength is in their mission to “deliver clean water to a thirsty world”, (Wello, 2016)
The factors used in assessing Wello’s competitive strength for the global arena was:
• Total Market Share o The weighting is high along with the rating as this is an important factor in the industry. o Wello surely captured a huge chunk of the Indian market and clearly, according to Cynthia, she gets requests from all over the world from people asking her how they can get water transporting tools.
•
1.1 (a) Global Market potential for possible business expansion.
International marketing can be defined as, “Identifying needs and wants of customers in different markets and cultures, providing products and technologies and ideas to give the firm a competitive advantage, communicating information about these products and distributing and exchanging them internationally through one or a combination of foreign market entry nodes”, Bradley, (2005)
Looking at the current global state of affairs regarding access to clean drinking water, one can safely say that Wello being a new kid on the block with it’s WaterWheel has enormous potential to enter the global market.
This is underscored by the fact that Cynthia, having travelled extensively around the globe, and seen …show more content…
In so doing they can also paly a povital role by determining and regulating technological standards. (Carpenter & Dunung, 2012) o PESTLE analysis should be applied in assessing a certain country, hence the high weighting.
• Competition o The competition factor’s weighting is also moderate as in this instance there is not much competition for Wello in the countries under review.
Wello’s Compatibility with the countries / competitive strength
Wello’s competitive strength is in their mission to “deliver clean water to a thirsty world”, (Wello, 2016)
The factors used in assessing Wello’s competitive strength for the global arena was:
• Total Market Share o The weighting is high along with the rating as this is an important factor in the industry. o Wello surely captured a huge chunk of the Indian market and clearly, according to Cynthia, she gets requests from all over the world from people asking her how they can get water transporting tools.
•