Wendy's Case Analysis Paper
Written Case Analysis
Part I: Current Situation Wendy's (Formerly branded as Wendy's Old Fashioned Hamburgers) is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. Wendy’s known as the Wendy’s/Arby’s Group is the third quick service restaurant company. The merger of the two companies in 2011 comprised of the two brands Wendy’s and Arby’s. Wendy’s/Arby’s Group generated about $12 billion in system wide sales and comprise over 10,000 restaurants. The industry as whole is dominated by what is termed the “big four” which comprises McDonalds, Burger King, Wendy’s/Arby’s Group, and Yum Brands.
Wendy's/Arby's Group completed the sale of Arby's Restaurant Group in July of 2011to Atlanta-based private equity firm Roark Capital Group, and dropped the roast beef sandwich chain from its name. The company will do business as The Wendy's Company effective Tuesday and continue to trade under the ticker "WEN" on the New York Stock Exchange.
Olsen, S. (2011, 07/5). Wend'ys restaurants sells arb'ys chain, changes name. Retrieved from http://usatoday30.usatoday.com/money/industries/food/2011
Currently, McDonalds has gained the most attention among businesses within the quick service industry, which is shown through their strong advantage in market penetration as well as total revenue, while the Wendy’s has been generally recognized as the leader in quality and customer service. Wendy’s started out as a single store in downtown Columbus, Ohio and from inception was born placing utmost importance on providing quality. Dave Thomas believed quality was the foundation he put the phrase “quality is in our recipe” in the logo. There are approximately 6,600 Wendy’s restaurants in operation in the United States and in 21 other countries and territories. Wendy’s has seen slow but steady growth but financially and internationally, since their start in 1969 by reaching the milestones of going public in September
Part I: Current Situation Wendy's (Formerly branded as Wendy's Old Fashioned Hamburgers) is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. Wendy’s known as the Wendy’s/Arby’s Group is the third quick service restaurant company. The merger of the two companies in 2011 comprised of the two brands Wendy’s and Arby’s. Wendy’s/Arby’s Group generated about $12 billion in system wide sales and comprise over 10,000 restaurants. The industry as whole is dominated by what is termed the “big four” which comprises McDonalds, Burger King, Wendy’s/Arby’s Group, and Yum Brands.
Wendy's/Arby's Group completed the sale of Arby's Restaurant Group in July of 2011to Atlanta-based private equity firm Roark Capital Group, and dropped the roast beef sandwich chain from its name. The company will do business as The Wendy's Company effective Tuesday and continue to trade under the ticker "WEN" on the New York Stock Exchange.
Olsen, S. (2011, 07/5). Wend'ys restaurants sells arb'ys chain, changes name. Retrieved from http://usatoday30.usatoday.com/money/industries/food/2011
Currently, McDonalds has gained the most attention among businesses within the quick service industry, which is shown through their strong advantage in market penetration as well as total revenue, while the Wendy’s has been generally recognized as the leader in quality and customer service. Wendy’s started out as a single store in downtown Columbus, Ohio and from inception was born placing utmost importance on providing quality. Dave Thomas believed quality was the foundation he put the phrase “quality is in our recipe” in the logo. There are approximately 6,600 Wendy’s restaurants in operation in the United States and in 21 other countries and territories. Wendy’s has seen slow but steady growth but financially and internationally, since their start in 1969 by reaching the milestones of going public in September