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Wendy S Final Report

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Wendy S Final Report
INDEX

I. Introduction……………………………………………………………………………………. 2
II. Research Objective…………………………………………………………………………. 3
III. Research Analysis…………………………………………………………………………. 4
IV. Conclusion..................................................................................... 5
V. Bibliography……………………………………………………………………………………. 6

I. Introduction

Wendy’s restaurant is an international fast food chain restaurant which focuses on selling high quality products to its customers. The company started its operation on 15th November 1969 with its head quarters in Ohio, United States. (Wendy 's) The company has got more than seventy seven percent of its outlets franchised and has got the fourth position among the other international fast food chains. Majority of its outlets are located in North America and they focus on the facilities provided on the customers, for example appearance of the outlets and the workers. Their menu mainly contains sandwiches, hamburgers, fries and beverages. The restaurant is really famous for its square shaped hamburgers, sea salt fries and frosty. Wendy’s fast food chain had some trouble in achieving brand diversity after its initial successful growth, which resulted in the launch of several advertising campaigns to gain back its place in the market. One of the latest slogans released in North America is “Now that’s better”. (Wendy 's Wiki)

II. Research Objective

The main objective of this research is to find the current problems faced by Wendy’s fast food chain and to create effective solutions in order to make Wendy’s Restaurant the number one among the competition. A Restaurant fast food chain is only successful if it can make happy and loyal customers. The main aim is to conduct proper online research and focus on the various challenges faced by the fast food chain. My main aim is to obtain the results of several surveys that are available online. New campaigns can also be launched in order to increase the public awareness regarding


Bibliography: burger business. (n.d.). Retrieved from www.burgerbusiness.com daily finance. (n.d.). Retrieved from www.dailyfinance.com NM. (n.d.). Retrieved from www.nm.com Wendy 's. (n.d.). Retrieved from http://www.aboutwendys.com/ Wendys Scribd. (n.d.). Retrieved from www.scribd.com Wendy 's Wiki. (n.d.). Retrieved from http://en.wikipedia.org/wiki/Wendy 's
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