Wendys Analysis
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Wendy’s Analysis
Khalid Al-Ajmi Neil Commerce
Terrell Matthews
Anil K Cheerla
MBAD 271: Strategic Management
Professor Gary Bojes
Table of Contents
Executive Summary 3
Background 4
Mission Statement 4
Vision Statement 4
Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7
Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10
Summary of Strengths and Weaknesses 11
Internal Factors Framework 12
Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14
SWOT Analysis Matrix: 15
Internal-External Matrix: 17
Grand Strategy Matrix: 18
SPACE Matrix Analysis: 19
PARTS Analysis: 21
Count Summary Analysis: 22
Further Analysis 23
The Strategy 23
The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27
Appendix 1-Strategy Map 29
Appendix 2- Balanced Scorecard 30
Executive Summary
Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order to create stronger barriers of entry, to gain more market share, and to ensure that they can continue to grow, expand, and remain relevant even during economic hard times as the world and particularly their industry becomes more globalized. Wendy’s at this time however is in the process of refocusing on its core business function which is providing quality hamburgers and meals. Wendy’s currently has merged with Arby’s and recently spun off their interest
Wendy’s Analysis
Khalid Al-Ajmi Neil Commerce
Terrell Matthews
Anil K Cheerla
MBAD 271: Strategic Management
Professor Gary Bojes
Table of Contents
Executive Summary 3
Background 4
Mission Statement 4
Vision Statement 4
Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7
Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10
Summary of Strengths and Weaknesses 11
Internal Factors Framework 12
Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14
SWOT Analysis Matrix: 15
Internal-External Matrix: 17
Grand Strategy Matrix: 18
SPACE Matrix Analysis: 19
PARTS Analysis: 21
Count Summary Analysis: 22
Further Analysis 23
The Strategy 23
The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27
Appendix 1-Strategy Map 29
Appendix 2- Balanced Scorecard 30
Executive Summary
Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order to create stronger barriers of entry, to gain more market share, and to ensure that they can continue to grow, expand, and remain relevant even during economic hard times as the world and particularly their industry becomes more globalized. Wendy’s at this time however is in the process of refocusing on its core business function which is providing quality hamburgers and meals. Wendy’s currently has merged with Arby’s and recently spun off their interest