|Area of Objectives |Measure of Target |Time Expectation/Targets |Primary Responsibility/Initiatives|
|Customers |
|High quality |Customer/industry surveys with an |Every month; |Quality Management – Set high |
| |increase of satisfaction levels |Satisfaction levels on quality |standards and deploy initiatives |
| | |range from 8-10/10 |such as fresh ingredients |
|Availability |Number of stores |Every year; |Regional VPs – Exploring new |
| | |Increase 5% of stores per region |markets |
|Operations/Processes |
|Improve consistency |Average order time |Every month; |Quality Management - Ensuring |
| | |Satisfaction levels on efficiency|consistency with quality and |
| | |range from 8-10/10 |timeliness of products and |
| | | |services |
|Increase operation efficiency |Return on investment |Every year; |Chief Operations Officer – Longer |
| |