The purpose of this report is to provide a good understanding of the external environment factors and how it affects the banking sector of the business. This will provide as a better understanding of the key factors and how this factors can create a competitive advantage with Westpac and Hsbc.
Strategic choices were also provided for both banks and on how these choices can be an advantage and disadvantage with Westpac and Hsbc. A conclusion was also provided at the end of this report.
Table of Contents
Executive Summary: 4
Introduction: 6
Banking History 6
Content: 7
Macro environment Factors: 7
PEST Analysis 7
Political and Legal factors 8
Economic factor 8
Social Factors 9
Technology 9
Firm Level Analysis 10
Porter’s 5 Forces in Bank Industry 10
Firm Level Analysis 11
SWOT Analysis Model 11
Strategic Choice 12
Conclusion: 13
References 13
Introduction:
Banking History
Australia’s banking history can be described in four eras, the private banks, the commonwealth banks, the reserve bank and deregulation. Australian’s …show more content…
Australia’s banking system is changed to a variety of measures to promote competition (Treasury, 2013). Reforms such as prohibition of mortgaged fees for home loans; this will encourage the people to avail bank loans. Credit card reforms were also made by the Australian Government to make it easier to credit cardholders to move their financial account to other financial institution. The impact of such is to will stimulate the people to invest. Depending on the situation of the country other policies such regulation of interest rates, prime lending rate and bank market operations are also influenced by the government. Having a control on this financial institution will put the Government in a better position to improve Australia’s