Quantity0123456789101112131415Quantity0123456789101112131415
TR$0.00$150.00$290.00$420.00$540.00$650.00$750.00$840.00$920.00$990.00$1,050.00$1,100.00$1,140.00$1,170.00$1,190.00$1,200.00TR$0.00$150.00$290.00$420.00$540.00$650.00$750.00$840.00$920.00$990.00$1,050.00$1,100.00$1,140.00$1,170.00$1,190.00$1,200.00
TC$10.00$30.00$50.00$80.00$120.00$170.00$230.00$300.00$380.00$470.00$570.00$680.00$800.00$930.00$1,070.00$1,220.00 Profit maximization in terms of total revenue to total cost can be approached in two different ways. The first is to take total revenue and total cost for a time period and subtract total cost from total revenue for each unit produced to determine how many units produced would yield the highest profit. To do this in this scenario I have illustrated it in the chart below.
TCTR - TC$10.00$-10.00$30.00$120.00$50.00$140.00$80.00$360.00$120.00$420.00$170.00$480.00$230.00$520.00$300.00$540.00$380.00$540.00$470.00$520.00$570.00$480.00$680.00$420.00$800.00$340.00$930.00$240.00$1,070.00$120.00$1,220.00$-20.00 As you can see in the highlighted section above at 8 units produced Company A achieves profit maximization because at any point after that additional units produced causes a decline in profit. The second approach to profit maximization through total revenue and total cost is graphically. A graph is provided below to illustrate.
As you can see in the above graph the TR – TC line hits its highest point at 8 units produced. This is the point where profits are maximized. To establish profit maximization using marginal cost and marginal revenue set marginal cost equal