WGU VZT1 Marketing Plan
Company 3G
1-Year Marketing Plan
Assessment Code: VZT1 (Marketing Applications)
Student Name:
Student ID:
Date: 14th April 2015, 5th May 2015 (Revision1)
Mentor Name:
Table of Content
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 10
Place Objective 10
Promotion Objective 11
Marketing Strategies 11
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Tactics and Action Plan 12
Product Action Plan 12
Price Action Plan 12
Place Action Plan 13
Promotion Action Plan 13
Monitoring Procedures 13
Introduction This one-year strategic marketing plan for Great Gaming Graphics (3G) has been created by its founder to obtain additional private funding for the company. Great Gaming Graphics has been launched two years ago and the discrete graphic chip prototypes that got developed during this time shows great promise, offering computer gaming graphic speeds in excess of 220% compared to the competition. The prototypes have been put on graphic card reference boards for standard PC’s and distributed to PC Gaming Review sites, PC Gaming magazines and PC Game companies for testing/review purposes and the reception was extremely positive. Alongside with this the Gaming Review Sites and Magazines published their findings in their publications and the reception of the general public (through letters, blogs) has been extremely enthusiastic.
The next step in the process is to bring the prototype to market (expected launch is Q3 2015 and evaluate entry into new markets (mobile and High Performance Computing)
Mission Statement Great Gaming Graphics mission statement is as follows: “The best Gaming experience in the world. Period!!!!!!!”
The Product
3G has developed graphic chips for the
1-Year Marketing Plan
Assessment Code: VZT1 (Marketing Applications)
Student Name:
Student ID:
Date: 14th April 2015, 5th May 2015 (Revision1)
Mentor Name:
Table of Content
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 7
Weaknesses 8
Opportunities 8
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 10
Place Objective 10
Promotion Objective 11
Marketing Strategies 11
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Tactics and Action Plan 12
Product Action Plan 12
Price Action Plan 12
Place Action Plan 13
Promotion Action Plan 13
Monitoring Procedures 13
Introduction This one-year strategic marketing plan for Great Gaming Graphics (3G) has been created by its founder to obtain additional private funding for the company. Great Gaming Graphics has been launched two years ago and the discrete graphic chip prototypes that got developed during this time shows great promise, offering computer gaming graphic speeds in excess of 220% compared to the competition. The prototypes have been put on graphic card reference boards for standard PC’s and distributed to PC Gaming Review sites, PC Gaming magazines and PC Game companies for testing/review purposes and the reception was extremely positive. Alongside with this the Gaming Review Sites and Magazines published their findings in their publications and the reception of the general public (through letters, blogs) has been extremely enthusiastic.
The next step in the process is to bring the prototype to market (expected launch is Q3 2015 and evaluate entry into new markets (mobile and High Performance Computing)
Mission Statement Great Gaming Graphics mission statement is as follows: “The best Gaming experience in the world. Period!!!!!!!”
The Product
3G has developed graphic chips for the