The Great War had ended, leaving Europe in ruins but America had been spared physically from the damage the war had caused allowing America’s economy to boom like never-before. Between 1923 and 1929 the average income rose 11 percent. This new prosperity gave way to new luxuries like radios, affordable cars, refrigerators, and electric lights. Consumer culture boomed due in part to new styles to advertisers use to advertise their products. Ads became more colorful and persuasive and appealed to people’s emotions. Gone were the days of plainly stating the product, now ads promised fun and freedom. A common phrase in the business was “Sell them their dreams.”
By the 1920s, millions of women worked, voted, and broke traditions. Women no longer wore corsets or had chaperones. Now women wore makeup, cut their hair short, …show more content…
New inventions changed the world. Radios were a new form of entertainment, automobiles gave people freedom to travel and sliced bread was invented. In 1912, only 16 percent of American house-holds had electricity; by the mid-20s, almost two-thirds did. Overnight, the electric vacuum cleaner, the electric refrigerator and freezer, and the automatic washing machine became staples in middle-class homes. Another technology that took America by storm was the motion picture. By mid-20s movie theaters were selling 50 million tickets a week! Like film, radio took the world by storm. In 1922 over three million families had radios that number would continue to sky-rocket in the years to come. They would listen in to baseball games, jazz, or the