What Are the Factors Influencing International Channel Choice of Small Business Exported?
Individual Assignment
Module Name: Research Methods
Module Code: BM040-3-2-RESM
Lecturer: Rohani Binti Mohamad Husain
Student Name: Sasi kumar a/l Kaliappen
Student ID: TP026141
Intake Code: UC2F1105IBM
What are the factors influencing international channel choice of small business exported?
A Proposal Submitted by Sasikumar a/l Kaliappen
In Partial Fulfilment of the Requirements for the Bachelor of Arts (Hons) in International Business Management
Asia Pacific University College of Technology & Innovation 16.01. 2012
Table of Contents
Contents
Chapter 1: Introduction 5
1.1: Background of the Study 5
1.2 Problem Statement 6
1.3 Objectives of the research 7
1.4 Significance of Research 7
1.5 Scope of Study 7
Chapter 2: Literature Review 8
2.1 Channel Choice In International Business 8
2.1.1 Country Knowledge 9
2.1.2 Market Growth 10
2.1.3 Cultural Distance 11
2.1.4 International Experience 12
2.1.5 Customer Knowledge 13
Chapter 3: Research Methodology 14
Questionnaire and measurement development 14
Data collection 14
Measurement 14
Measurement analysis 15
3.1. Theoretical framework 16
3.2: List of Hypothesis 17
Chapter 4: Conclusion 18
Chapter 5: References 20
Chapter 1: Introduction
The next step of any company after having set a firm stable ground is to go international to make the brand recognizable and make more profit. Having the company to be run in international level could be proven rather hard. Especially for the small business as the beginning are proven vital to any company to either blossom, or wilt. When a company makes a decision to go international, it is very important for it to decide on how it will be marketed internationally. There are few ways on how the products will be channelled in the country. Firms with high profiles can
Module Name: Research Methods
Module Code: BM040-3-2-RESM
Lecturer: Rohani Binti Mohamad Husain
Student Name: Sasi kumar a/l Kaliappen
Student ID: TP026141
Intake Code: UC2F1105IBM
What are the factors influencing international channel choice of small business exported?
A Proposal Submitted by Sasikumar a/l Kaliappen
In Partial Fulfilment of the Requirements for the Bachelor of Arts (Hons) in International Business Management
Asia Pacific University College of Technology & Innovation 16.01. 2012
Table of Contents
Contents
Chapter 1: Introduction 5
1.1: Background of the Study 5
1.2 Problem Statement 6
1.3 Objectives of the research 7
1.4 Significance of Research 7
1.5 Scope of Study 7
Chapter 2: Literature Review 8
2.1 Channel Choice In International Business 8
2.1.1 Country Knowledge 9
2.1.2 Market Growth 10
2.1.3 Cultural Distance 11
2.1.4 International Experience 12
2.1.5 Customer Knowledge 13
Chapter 3: Research Methodology 14
Questionnaire and measurement development 14
Data collection 14
Measurement 14
Measurement analysis 15
3.1. Theoretical framework 16
3.2: List of Hypothesis 17
Chapter 4: Conclusion 18
Chapter 5: References 20
Chapter 1: Introduction
The next step of any company after having set a firm stable ground is to go international to make the brand recognizable and make more profit. Having the company to be run in international level could be proven rather hard. Especially for the small business as the beginning are proven vital to any company to either blossom, or wilt. When a company makes a decision to go international, it is very important for it to decide on how it will be marketed internationally. There are few ways on how the products will be channelled in the country. Firms with high profiles can
References: 4. Miesenbock, K. (1988) Small business and exporting. A literature review. International Small Business Journal, 6(2), pp.42-64. 5. Mohd. Khairuddin Hashim, (2000). A proposed strategic framework for SMEs’success, Malaysian Management Review, Vol. 35 (2): 32-43. 6. Mohd. Khairuddin Hashim, (2000). Business strategy and performance in Malaysian SMEs: A recent survey, Malaysian Management Review, Vol. 35 (2): 1-10. 7. O’Gorman, C. (2000) Strategy and the small firm. In S.Carter and D. Jones-Evans (eds) Enterprise and Small Business: Principles, Practice and Policy.Harlow: Prentice Hall, FT Pearson. 10. Suarez-Ortega, S. (2003) Export barriers. Insights from small and medium sized firms. International Small Business Journal, 21(4), pp.403-419.