What Can Damage Brand Image
WHAT CAN DAMAGE TO A BRAND IMAGE? CITE SOME EXAMPLES
An organization’s brand is its heart and spirit. It’s a living thing, to be treasured, cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important, a brand is how others see, perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly, self-serving slogans.
An organization’s brand – whether major corporation or entrepreneurial endeavor – is also fragile and can be easily damaged. And, most organizations that suffer from a poor brand image come about it because of self-inflicted actions … such as doing shoddy work, not keeping their word, cheating and lying.
Particularly in today’s digital era, with vast information resources at our fingertips, we can quickly determine who has a good brand and who does not. But, can we? A brand is only as good as its weakest link. The bad behavior of an employee, vendor or business partner can damage your brand. And when that happens, it can be like having some clumsy and foolish work associate spill paint on your suit. Your brand becomes tarnished. Permit it to happen enough and your brand could be ruined.
In addition, the way of management can damage to the brand such as cutting price, brand extension or brand stretching or unsuitable marketing campaign … But in this Internet Research, I would like to present the two typical reasons that can damage to the brand image.
First, cutting prices is and has always been seen as a short-term solution that devalues an established brand and is detrimental to its long-term image and profitability. A less damaging way to gain the attention of the customer seeking added value is for big brands to run highly creative on-pack promotions in-store, allowing them to push for sales and avoid the risk of getting lost in the crowd. Brands may think that once the recession is over they will no longer have to cut
An organization’s brand is its heart and spirit. It’s a living thing, to be treasured, cherished and nurtured. It’s your reputation and promise – how you walk and talk and behave in business. It’s about integrity. Even more important, a brand is how others see, perceive and speak of you. It’s not something that can be contrived by a new coat of whitewash or silly, self-serving slogans.
An organization’s brand – whether major corporation or entrepreneurial endeavor – is also fragile and can be easily damaged. And, most organizations that suffer from a poor brand image come about it because of self-inflicted actions … such as doing shoddy work, not keeping their word, cheating and lying.
Particularly in today’s digital era, with vast information resources at our fingertips, we can quickly determine who has a good brand and who does not. But, can we? A brand is only as good as its weakest link. The bad behavior of an employee, vendor or business partner can damage your brand. And when that happens, it can be like having some clumsy and foolish work associate spill paint on your suit. Your brand becomes tarnished. Permit it to happen enough and your brand could be ruined.
In addition, the way of management can damage to the brand such as cutting price, brand extension or brand stretching or unsuitable marketing campaign … But in this Internet Research, I would like to present the two typical reasons that can damage to the brand image.
First, cutting prices is and has always been seen as a short-term solution that devalues an established brand and is detrimental to its long-term image and profitability. A less damaging way to gain the attention of the customer seeking added value is for big brands to run highly creative on-pack promotions in-store, allowing them to push for sales and avoid the risk of getting lost in the crowd. Brands may think that once the recession is over they will no longer have to cut