What Important Features Affect College Students’ Intention on Using Sina Weibo.
DIVISION OF BUSINESS AND MANAGEMENT
Business Research Method
The Research Proposal
For
What Important Features Affect College Students’ Intention on Using Sina Weibo.
Business Research Method –/ECON – 5
Content
Abstract -------------------------------------------------------------------------------- 1
1. Introduction -------------------------------------------------------------- 1
2. Literature review ---------------------------------------------------------- 4 2.1 Using intention ------------------------------------------------------------- 4 2.2 Ease of interface operation ---------------------------------------------------- 6
2.3Willingness of sharing information-------------------------------------------- 7 2.4 Information quality ------------------------------------------------------------- 9 2.5 Social norm ---------------------------------------------------------------------- 10
3. Research model and Hypotheses------------------------------------ 11 3.1 Research Model ---------------------------------------------------------------- 11 3.2 Hypothesis development ----------------------------------------------------- 12
4. Research Methodology--------------------------------------------------- 14
4.1 Research Design---------------------------------------------------------------- 14
4.2．Participants------------------------------------------------------------------ 14
4.3. Independent Variables------------------------------------------------------- 15
4.4． Dependent Variable--------------------------------------------------------- 16
4.5． Pretest ---------------------------------------------------------------------- 16
4.6. Questionnaires---------------------------------------------------------------- 16
5. Data analysis----------------------------------------------------------- 17
5.1 Descriptive data
Business Research Method
The Research Proposal
For
What Important Features Affect College Students’ Intention on Using Sina Weibo.
Business Research Method –/ECON – 5
Content
Abstract -------------------------------------------------------------------------------- 1
1. Introduction -------------------------------------------------------------- 1
2. Literature review ---------------------------------------------------------- 4 2.1 Using intention ------------------------------------------------------------- 4 2.2 Ease of interface operation ---------------------------------------------------- 6
2.3Willingness of sharing information-------------------------------------------- 7 2.4 Information quality ------------------------------------------------------------- 9 2.5 Social norm ---------------------------------------------------------------------- 10
3. Research model and Hypotheses------------------------------------ 11 3.1 Research Model ---------------------------------------------------------------- 11 3.2 Hypothesis development ----------------------------------------------------- 12
4. Research Methodology--------------------------------------------------- 14
4.1 Research Design---------------------------------------------------------------- 14
4.2．Participants------------------------------------------------------------------ 14
4.3. Independent Variables------------------------------------------------------- 15
4.4． Dependent Variable--------------------------------------------------------- 16
4.5． Pretest ---------------------------------------------------------------------- 16
4.6. Questionnaires---------------------------------------------------------------- 16
5. Data analysis----------------------------------------------------------- 17
5.1 Descriptive data