What Is 5 Conversion Optimisation Case Study

5 Conversion Optimisation Case Studies to Learn From
Instead of focusing on increasing traffic to your website, focus instead on increasing the conversion rate. This results in more people who visit your site becoming customers, and it doesn’t require changing the search engine optimisation of your website or rolling out a new marketing campaign. It often involves little changes to the site or the user experience. Here are five conversion optimisation case studies to learn from.
Walmart
While Walmart dominates the brick and mortar retail sector, it was falling behind in online sales. They were seeing traffic to their website but realised they had very poor sales with mobile users. One issue was the poor user experience on mobile devices, and
Frustrated customers were generating negative social media buzz about the company and becoming dissatisfied when trying to upgrade. Instead of increasing their tech support budget, Intuit added proactive chat early in the buying funnel. The “Review Your Order” and “Product Comparison Pages” were the points where people decided what to buy and committed to install it.
On these pages, they added a proactive chat box that customers could opt out of but let them verify that the software package they were choosing and paying for had all the features they needed. They partnered with LivePerson so that they had a live chat option to meet the needs of customers before they encountered problems, preventing these customers from having problems in the first place. Not only did purchase rates increase, but tech support and customer service calls declined.
What can everyone else learn from this experience? Give people the ability to reach customer service or sales support during the purchase process so that they buy what they actually need. You don’t have to rely on chat, but a phone number to reach support is a
And while sharing content marketing pages increases sales, the company found that sharing of product pages themselves actually had zero benefit to SEO while increasing distrust of the company and its products.
So, leave the social media sharing buttons on press releases and content marketing but off of your product pages. Conclusion
Hopefully you’ll be able to learn from these case studies and apply some of these principles to your business. Maybe you could follow Walmart’s footsteps and improve the user experience and mobile site performance. Or follow Bilvakker.no’s example and ditch the Facebook logins. Whatever it is, small changes can often pay huge dividends and you should never overlook the impact even the smallest change can make. Also, make sure you take advantage of the7 UX Factors, namely;utility, usability, desirability, accessibility, credibility, get found, valuable, if you really want to take conversions to the next level.

Bio
Elena is a senior member at afterfivebydesign, a web design and hosting firm based in Sanford Maine. She is passionate about helping businesses improve their bottom line via online exposure and