In this article by Samantha Masunaga, the popular food chain “Chipotle” is exposed for having a norovirus incident in a restaurant in Simi Valley. The restaurant had been subpoenaed for criminal investigation regarding an E. coli outbreak. There was also a large report from customers who had “contracted norovirus from eating at a Chipotle”. While E. coli outbreaks in food chains is not unique, it is still serious. This article directly ties to the executive departments lesson we’ve been doing in class.…
As the outbreaks occurred, the US Food and Drug Administration (FDA) collaborated with other federal agencies and health officials in investigating the outbreaks to gather information with people who got sick to see what could possibly prevented the illness. They will also supervise closely to determine if all restaurants are safe and can be…
The history of Chipotle plays a huge part in the fast-casual industry. Its Founder Steve Ells originally worked at the Stars restaurant in San Francisco. He left his job to pursue his dream of opening a fine-dining restaurant but didn’t have the funds to do so. He opened the first Chipotle in 1993 in order to help him fund his dream restaurant. Before he knew it Chipotle took off and became a leader in the fast-casual industry. He started with an $85,000 loan from his father and by 2001 McDonald’s was Chipotle’s largest investor. In 2006 Chipotle went public and McDonalds and Chipotle went their separate ways. Without McDonalds Chipotle might not be where it is today. Its early investment gave Chipotle the capital it needed to grow and with…
Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:…
The small scale food suppliers did not take food safety measures into account. These food vendors did not have the infrastructure to maintain the supply of food. The food vendors were not in a position to explain the process they used to secure food. Chipotle had to cut links with food suppliers. Chipotle had run into significant losses; however, chipotle developed plans of opening its supply to recap the loss that it has suffered.…
In December 2016, Chipotle Mexican Grill Inc. was served with a federal grand jury subpoena in connection with a criminal investigation that is tied to an incident at Simi Valley restaurant. The Denver restaurant chain shared with the Securities and exchange commission a broad range of documents that is related to the chipotle restaurant in Simi Valley that has experienced an isolated incident in August 2016. Chris Arnold in an email said that the company does not discuss the legal pending actions as a matter of policy but they will cooperate fully with the investigation.…
Fast Casual Restaurant fast casual restaurant is a type of restaurant that does not offer full table service but promises a higher quality of food and atmosphere than a fast food restaurant. In the USA it is a relatively new and growing concept to fill the space between fast food and casual dining. The typical cost per meal is in the US$8–$15 range. Two emerging fast casual restaurants are Chipotle Mexican Grill and Panera Bread.…
In this latest outbreak the government and its agencies are doing more to get involved and punish Chipotle Mexican Grill as a company. The U.S. attorney’s office for the Central District of California has partnered up with the Food and Drug Administration office of criminal investigations in order to prevent this from happening again. Together their goal is to punish Chipotle and get to the root of the outbreak to set an example for other companies. From here on out the FDA is not playing games, and will punish any and all who break safety regulations on food.…
Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same goals and objectives which can lead to better management.…
Chipotle Mexican Grill restaurant received a lawsuit against them because the false advertising is violating “Don’t lie” in the KTER. Lying has a negative result on human flourishing. Because it diminishes trust between human beings, may become a habit. Also leads people to make decisions on false information. With this violation many are affected. In chipotle all the diners were affected. The diners flourishing was damaged because they possibly made a decision they would not usually make with the lie told, they doubt their own ability to assess the truth and to make decisions. Impacted their relationships and their choices.…
Chipotle is subpoenaed in criminal probe tied to norovirus in Simi Valley” says the article written…
In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for…
Did you know too much sugar contained in diets such as; chips, sandwiches, burgers, pizza and soft drinks, can make your hair fall off? Most fast foods are sources of many health problems, such as overweight, heart diseases and Peptic Ulcers. However, there are some nutritious types of these foods including; grilled chicken nuggets, salads, fruit cups and milk because they contain a low level of calories. Several restaurants have learnt the importance of healthy eating, and are offering wholesome menus.…
To begin with, Mexican cuisine in Texas started out with a famous dish called Tex-Mex. Moreover, in Debbie Gold’s “Women in Business” she states, “the name for Tex-Mex was originally the nickname for the Texas Mexican railway, which was located in Southern Texas” (Gold 42). In addition, Tex-Mex is the “mix of Mexican culinary traditions encountered by pioneers coming to Texas from other parts of the United States and other countries and bringing in their own flavors and cooking traditions with them” (Gold 40). Above all, Tex-Mex is not really an authentic Mexican cuisine but because Americans associate it as one Mexican cuisine restaurants embrace it. Likewise, Tex-Mex is an interesting choice to choose from when deciding where to eat out mainly…
In the early 2010’s fast food, with health twists was popular. The population was becoming more worried and conscience about what they fed themselves and their families, and this, combined with the always-busy, modern-day society in need of quick meals, gives an opening for fast-food restaurants like Taco Time, Chipotle, and Taco Del Mar to spot light their greasy-burger-free, and sometimes organic, menus. In 2010 Chipotle released a commercial called “Scarecrow” showing an animated scarecrow witnessing the cruelness and fraud and of big food corporations, and then starting his own organic restaurant, which the audience assumes is Chipotle; all to the tune of “Pure Imagination” covered by Fiona Apple. Funny or Die, a well known comedy web site, made a satire of Chipotle’s “Scarecrow”, called “Honest Scarecrow”, which changed the lyrics and added other words, images, and sounds in order to mock Chipotle’s, and other restaurants’, emotional and exaggerated way of advertising. “Honest Scarecrow” by Funny or Die, released in 2013, convinces fast-food consumers, to not let ads determine where we eat, because ads can be misleading and can play on emotions.…