Written by Subin Han
Introduction
CSR (Corporate Social Responsibility) is a form of corporate self-regulation integrated into a business model. CSR has been an essential part in business management (Wood, 1991). People can find that the significance of CSR has been emphasized due to ‘social responsibility’ included in the 4 meeting agendas at 2010 G20 Business Summit. In addition, the CSR policy ensures its active compliance with the spirit of the law, ethical standards and international norms. The goal is to embrace responsibility for companies’ actions and encourage a positive impact through the activities on the environment, customers, employees, communities, stakeholders and all other members of the public sphere (Mallen, 2001). Furthermore, the theory is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of work condition for workforce as well as of the local community and society at large (Lord & Richard, 2000), which doesn’t mean to have traditional entrepreneurship for pursuit of their company’s profit, but to have a goal to solve social problems in the society by using corporate methods with the production and sales of their goods and services (Mallen, 2001).
In this paper, the author would like to imprint the potential business benefits of CSR on the public and allow them to figure out the influence. First, the reasons why CSR should be done will be analyzed and examined to encourage much more corporations to perform the responsibility than before. In addition, how companies apply the theory and their social and financial performance will be also introduced.
Essential Corporate Social Responsibility
While it was a rare phenomenon for corporations to be taken criticism when they make profits, unhindered except by fulfilling their duty to pay taxes in the past (Mark-Herbert & Schantz, 2007), they have much more
Bibliography: Alter, S. K. (2002) Case Studies in Social Enterprise. Counterpart International. pp. 3-5. Duckworth, H. A. and Moore, R. A. (2010) Social Responsibility : Failure Mode Effect and Analysis. CRC Press. pp. 1-24. Hollender, J. and Breen, B. (2011) Responsibility Revolution. Preview. pp.49-107. Hooker, J. (2003) What is the Business ethics? Carnegie Mellon University Newspaper. p. 2 http://www.helium.com/knowledge/223938-good-examples-of-corporate-social-responsibility Mark-Herbert, C. and Schantz, C. (2007) Electronic Journal of Business Ethics and Organization Studies Vol. 12, No. 2. Mburugu, C. (2011) Business Case for Corporate Social Responsibility. Gaebler Ventures. http://www.gaebler.com/Business-Case-For-Social-Responsibility.htm Mullerat, R Park, K. S. (2010) The Trend and Strategy of CSR. Community Chest of Korea. pp. 74-110. Park,Y Tanimoto, K. (2004) Corporate Social Responsibility. Chuokeizai-Sha. pp. 24-98. Trapp, R. (2009) The article ‘Corporate social responsibility is vital for business survival’ .The Independent. 10 March. Yunus, M