What Is Lululemon's Success

Lululemon’s growth and success has been attained by creating a strategic plan that works for the company and allows the company to continue growth with little problems. The ever growing industry for fitness and health has assured that Lululemon will continue to gain new customers and therefore the company will keep seeing revenue rise year after year. The partnerships with the suppliers has helped Lululemon keep an established set of fees and reliability for supplies which allows them to create new products and put them on the market in a short amount of time. If Lululemon wanted to expand at an even greater pace, the company could create a couple of new lines of products. One of these could be a shoe brand, whether it is for running, yoga,
or both, the company could experience a greater number of customers through brand awareness. The other strategy that Lululemon could practice is to partner with a sports team, or a couple, and create jerseys which give the athletes a competitive advantage. This idea would also help with the knowledge of Lululemon’s brand to new consumers, and offer a new branch of the company to expand in. If Lululemon can continue to expand and offer new ways to increase brand knowledge, the company can become a part of the big name fitness industry leaders. One factor that can create a problem, or create a positive, for Lululemon’s future is how the macro environment acts and influences the economy and consumers.