What Is Panera Bread?
Panera Bread is considered as the best bread bakers in North America. The company had a corporate value of $2.4 billion. There are more than 2000 stores in 36 different districts. However, the financial data reveals that the company is not growing at an expected rate of 19.9% which means that company is facing a decline in the financial segment. (Thompson, 2014) In this concern, the presented paper based on the case study of Panera Bread will reveal the strategic plans of the company and will recommend new ideas to Panera Bread in order to help the company in developing the business.
It is a noticeable fact that the company’s operational performance is typically evaluated by the financial viability and its implications (Geus, 2013). Therefore, …show more content…
The closest competitors can be considered as Qdoba, Chipotle, Au Bon Pain, and Bruegger. The main reason that makes these food companies the primary competitor of Panera Bread is that they all caters to be a component of the niche marke, each of the mentioned rival company is offering similar food items in an identical way. Each of them is famous among the consumers and are involved in providing quality products at similar …show more content…
It is obviously that the implication of latest technologies has turned out to be an important aspect of business development. Therefore, the initiation of research and development center at Panera Bread will allow the company to bring out new features in the services. Furthermore, it will also increase the efficiency of the company to produce more food at a quicker rate.
On the other hand, Panera Bread should also understand the significance of marketing and promotion campaign. Therefore, an effective marketing strategy should be developed by Panera bread to promote the food items and services globally. Print Media and Electronic Media can be selected for the promotion via advertisement. However, the marketing campaign should also implicate the social media websites to attract more customers on the internet to buy the products of Panera Bread. Additionally, it could also be suggested to the company to improve human resources to stimulate and persuade the employees to work competently in order to advance the quality of the
It is a noticeable fact that the company’s operational performance is typically evaluated by the financial viability and its implications (Geus, 2013). Therefore, …show more content…
The closest competitors can be considered as Qdoba, Chipotle, Au Bon Pain, and Bruegger. The main reason that makes these food companies the primary competitor of Panera Bread is that they all caters to be a component of the niche marke, each of the mentioned rival company is offering similar food items in an identical way. Each of them is famous among the consumers and are involved in providing quality products at similar …show more content…
It is obviously that the implication of latest technologies has turned out to be an important aspect of business development. Therefore, the initiation of research and development center at Panera Bread will allow the company to bring out new features in the services. Furthermore, it will also increase the efficiency of the company to produce more food at a quicker rate.
On the other hand, Panera Bread should also understand the significance of marketing and promotion campaign. Therefore, an effective marketing strategy should be developed by Panera bread to promote the food items and services globally. Print Media and Electronic Media can be selected for the promotion via advertisement. However, the marketing campaign should also implicate the social media websites to attract more customers on the internet to buy the products of Panera Bread. Additionally, it could also be suggested to the company to improve human resources to stimulate and persuade the employees to work competently in order to advance the quality of the