What Is Paul Rand A Materialist

Paul Rand, a well know American graphic designer that is best known for his corporate logo designs. His career spanned six decades and three generations. He was born in Brooklyn, New York on August 15, 1914 with the given name of Peretz Rosenbaum. Rand was raised in an Orthodox Jewish home, he rebelled from his strict roots, taking up materialistic interests such as drawing and reading comic strips. He began his career working for his father at the family owned grocery store. He painted signs for his father’s store and for school events at Public School 109. His father frequently told him that art was no way to make a living, although he let his son attend night classes at Pratt Institute in Brooklyn. Rand later on came to the conclusion that
As Rand began to create a name for himself in the art industry, he caught the eye of Moholy-Nagy. Moholy-Nagy made a statement about Paul Rand, “Among these young Americans it seems to be that Paul Rand is one of the best and most capable. He is a painter, lecturer, industrial designer, and advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function. He is able to analyze his problems but his fantasy is boundless.” The original source of his growing fame or awareness came from his page designs. After successfully completing a project for an Arts magazine, he was offered a job as a director for Esquire-coronet’s magazine. At first he rejected the job, but then later on decided to accept the position at just twenty-three years of age. Rand’s peers believed that he had a special way of conveying beliefs and thoughts onto a canvas in a way that nobody else could. Artists began calling this look the “Paul Rand
He began painting signs for his father’s grocery store at a young age. He went against his dads beliefs and decided to attempt to make a living off of being a designer or artist. He began working on small projects for syndicates. His incredible distinctive projects began to get recognition. He truly began the belief in the business world that it is essential for a company to have a logo that represents their brand. Rand began working with UPS, Apple, IBM and ABC. There truly was no other designer that could produce the same quality of work as he could. His career spanned seven decades and influenced millions of people. He will forever be regarded as the best logo creator to ever