Scientology was founded on the theory of dianetics. This theory states that the human mind consists of the analytical mind and the reactive mind. This theory was developed by L. Ron Hubbard the creator of Scientology. Dianetics consists of various mental techniques used to free the mind of unwanted memories that may prevent members from reaching their potential. When Hubbard established this theory he was rejected by the American Psychological Association and decided to create his own religion. In the cult days of scientology, there was no authority figure and members were free to experiment with therapies and ideas as they pleased. However, upon Hubbard 's return to the organization, he claimed himself a leader. His return caused great change as members no longer sought answers for themselves, but rather believed that all knowledge came from Hubbard.
The key to Hubbard 's success was his effective speech techniques. In one of many speeches he stated, "I 'd like to tell you something of the story of Dianetics and Scientology the things I 've never confided to anyone before."(A. Mooney p46) His careful usage of the words never ' and confide ' captivated his audience and convinced them to trust him. Hubbard 's strategies of careful speaking and references to reliable texts
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