What Is Screwball Comedy

Using The Office as an example, the show may be classified as into established genres like “Screwball Comedy,” “Mockumentary,” or “Spoofs and Satires.” The new genres created more specifically for the text, such as “Because You Like The Office” or “Tops Picks for (Viewer’s name),” would include aspects more unique to this text in particular. Thus, the genre created by Netflix may include other shows created by Michael Schur, like Parks and Recreation, or starring Steve Carell, like The Daily Show. It may also include other mockumentaries, NBC shows, office comedies, offbeat comedies, shows with similar romantic subplots as Jim and Pam’s, shows popular at the same time The Office aired, and shows with incompetent bosses. Furthermore, new genres
We wanted to highlight our personalization because we pride ourselves on putting the right titles in front of the right person at the right time."11 And this has become Netflix’s competitive advantage, because the more specific the genre is, the faster the texts will be chosen by viewers, who are better able to decide whether to watch a program because they know more about what the text entails according to its adjectives, such as feel-good, political or social justice. This increases the number of programs consumed by users and creates a televisual landscape in which users have become accustomed to this level of personalization, which many believe will lead to the eventual decline of network and basic-cable
However, technology columnist Alexis Madrigal was able to ascertain the basics of the system. According to him, Netflix’s adjectival genres are created based on this formula: Region + Adjectives + Noun Genre + Based On... + Set In... + From the... + About... + For Age X to Y.13 However, there is a hierarchy to these descriptors with most adjectival genres only employing three, such as “Irreverent TV Dramas Featuring a Strong Female Lead” or “Binge-Worthy Conspiracy TV Shows”. The genres that are employed for each text are determined by the aforementioned metadata tagging of each text, but according to Yellin, they are limited by three factors: 1) Netflix only wants to display 50 characters which eliminates long genre 2) there had to be enough content that fit the description of the genre and 3) they only wanted genres that made grammatical sense.14 In addition to the implementation of genres that are algorithmically determined to be enjoyed by each individual user, Netflix personalizes the texts under each genre according to the other tags the texts have that each user highly rates. For example, if Netflix is recommending TV comedies to a