A Basic Textbook in
Semiotics and Communication
3rdedition
Volume 1 in the series
Studies in Linguistic and Cultural Anthropology
Series Editor:
Marcel Danesi, University of Toronto
Canadian Scholars’ Press Inc.
Toronto
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Messages, Signs, and Meanings: A Basic Textbook in Semiotics and Communication Theory,
3rdEdition
by Marcel Danesi
First published in 2004 by
Canadian Scholars’ Press Inc.
180 Bloor Street West, Suite 801
Toronto, Ontario
M5S 2V6 www.cspi.org Copyright 0 2004 Marcel Danesi and Canadian Scholars’ Press Inc. All rights reserved. N o part of this publication may be photocopied, reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical or otherwise, without the written permission of Canadian Scholars’ Press Inc., except for brief passages quoted for review purposes. In the case of photocopying, a licence may be obtained from
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CSPl gratefully acknowledges financial support for our publishing activities from the Government of Canada through the Book Publishing Industry Development Program (BPIDP).
National Library of Canada Cataloguing in Publication
Danesi, Marcel, 1946Messages and meanings : an introduction to semiotics /by Marcel Danesi
- [3rd ed.]
(Studies in linguistic and cultural anthropology)
Previously titled: Messages and meanings : sign, thought and culture.
Includes bibliographical references and index.
ISBN 1-55130-250-0 (pbk.)
1 . Semiotics. I . Title. 11. Series.
P99.D26 2004
302.2