-Juana Ramos Mejia, a 32 years old secretary in Buenos Aires is obsessed in obtaining plastic surgery. She had her first intervention when she was thirteen and she thought to get breast implants.
-Machismo affects the desires of getting plastic surgery in South America.
-South America’s women try to have the European’s women look.
IF NOT- They endure rough judgment, including personal also professional judgment
-Luis Majul describes in his own book that the South American women suffer inferiority complex. In this case there is the Argentines example which rates them as a step backward from being modern and wealthy.
-Brazil, Argentina, Venezuela - 3 countries