What is Sustainable Marketing? 
What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept.
Sustainable marketing is marketing that is socially and environmentally responsible and meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketers’ are reexamining their relationship with social values and responsibilities and with the very Earth that sustains us. Environmental movements have been placing strict demands on large corporations to go “green” because of how many have been affecting the earth’s environment.
Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than the competitor businesses do. Under this concept, focusing on the customers and valuing them is the key to making profit and increasing sales. Good customer service and making sure that the customer is pleased with the product and the service can be the most important thing when it comes to bringing in more customers which results in more sales and profit. Businesses that use this concept do not look for customers that are interested in their product but actually the opposite, they look what product the customers that they have are interested in. This concept involves researching customers and getting to know them better, to figure out their needs and wants and to implement that knowledge into creating new product for those customers.
The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. There’s always the question of whether satisfying consumers immediate needs is beneficial to the consumers in the future. This concept holds that marketing strategy should deliver value to customers in a way that maintains or improves
Sustainable marketing is marketing that is socially and environmentally responsible and meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketers’ are reexamining their relationship with social values and responsibilities and with the very Earth that sustains us. Environmental movements have been placing strict demands on large corporations to go “green” because of how many have been affecting the earth’s environment.
Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than the competitor businesses do. Under this concept, focusing on the customers and valuing them is the key to making profit and increasing sales. Good customer service and making sure that the customer is pleased with the product and the service can be the most important thing when it comes to bringing in more customers which results in more sales and profit. Businesses that use this concept do not look for customers that are interested in their product but actually the opposite, they look what product the customers that they have are interested in. This concept involves researching customers and getting to know them better, to figure out their needs and wants and to implement that knowledge into creating new product for those customers.
The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare. There’s always the question of whether satisfying consumers immediate needs is beneficial to the consumers in the future. This concept holds that marketing strategy should deliver value to customers in a way that maintains or improves