Summary:
This case study is about Home Depot. Home Depot is a hardware and home-improvement retailer. The first Home Depot was opened in 1979 by Bernie Marcus and Arthur Blank in Atlanta. Home Depot is the Largest home-improvement retailer in the world, employing more than 300,000 people and having 2,250 stores.
Ethical Issues:
Home Depot’s customer relations had been faltering for years. Home Depot has been doing things to gain reputation with their customers like adding self checkout aisles, answering questions on twitter, and accepting PayPal. While Home Depot’s rankings have been getting better since 2007, they are still inconsistent.
In 1997 Home Depot settled a class action lawsuit brought by female employees who …show more content…
My solution to increase satisfaction with customer service would be to increase technology in stores to make the process of finding and paying for things easier for customers. Also, to begin training employees to use these technologies adequately.
Questions
Environment stakeholders are customers who are concerned about the environment and the effect that Home Depot’s products might have on it.
Home Depot can justify the money they are spending on philanthropy because it is improving their reputation and knowing that by purchasing their products they are also supporting a good cause can encourage a customer to buy more from Home Depot. Home Depot may consider a program where teenagers in the community could volunteer to improve the community.
Home Depot is working to improve its customer service with more of a “customer first” attitude. Its also attempting to embrace new technologies.
Work Cited:
Fromm, Jeff. "Will The Millennial Generation Kill Home Depot?" Forbes. Forbes Magazine, 2 Oct. 2014. Web. 07 Feb. 2016.
Wei, Jay. "Home Depot Can Improve Its In-store Operations with Digital Technologies -- The Motley Fool." The Motley Fool. 8 June 2014. Web. 07 Feb.