The women's liberation movement wanted to demolish the patriarchy.
They believed this was oppressing every woman’s life, public and private. "The personal is political" was a strongly believed idea during this time. Women's political inequality was equally important to their personal ramifications. This affected their relationships, sexuality, birth control, clothing and body image, and roles in marriage, housework, and childcare. The feminist movement wanted women's equality on both a political and personal level. The success of the feminist movement was driven by an economic and societal changes. By the early 60s, two-thirds of all jobs went to women. One feminist wrote, "The women's movement is a nonhierarchical one. It does things collectively and
experimentally."