Preview

What Is The Goal Of Blockbuster

Satisfactory Essays
Open Document
Open Document
128 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Is The Goal Of Blockbuster
Our goal at Blockbuster is to make our store the favorite place for all movie watchers to rent their videos. In an effort to achieve this goal we have done some rearrangements that emphasize the fact that video rentals are our core identity. With these changes we hope to improve customer service, raise revenues, and increase our cash flow. I have enclosed a survey to get your feedback on how the changes have affected your store. Please reply by fax by May 15th.

Please answer the survey questions and add as many comments and suggestions that you may have. Our job at headquarters is to support you. We thank you for your hard work and cooperation throughout the changes and look forward to reading your comments and suggestions.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Netflix's Timing Of Entry Case Study
    • 717 Words
    • 3 Pages

    Netflix's Timing Of Entry Case Study

    Blockbuster tried to make changes to win back the customers it was losing to Netflix and Redbox. The included the option of delivery service to be combined with in store pickups as well. The advantage was that they had a company that already has a DVD rental delivery service to learn from. Netflix had already invested money into research and development of their delivery service and all Blockbuster had to do was copy their service. Another advantage is that Blockbuster knew that there was a need for the service based on Netflix’s…

    • 717 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Plan for Redbox
    • 924 Words
    • 4 Pages

    Marketing Plan for Redbox

    Redbox’s marketing mix is simple, unique, and clever. They have successfully turned a shopping item into a convenience item. Times have changed since the first movie rental store, Magnetic Video, was opened during 1977 in Los Angeles, California. During that time home personal computers were barely seen and the internet was nowhere on the horizon, so movie rental stores with good customer service provided the consumer with knowledge about the movies they were interested in. However, in today’s fast moving, information crazed world, consumers can obtain better information on the fly with there Blackberry, iPhone, or any other internet ready…

    • 924 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Blockbuster case study
    • 312 Words
    • 2 Pages

    Blockbuster case study

    1. Below is the computed free cash flow without late fees for 2002-2004 and projected 2005.…

    • 312 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Closing of Blockbuster
    • 3720 Words
    • 15 Pages

    Closing of Blockbuster

    Blockbuster has 500 stores remaining in 2013 down from a peak of more than 9,000 in 2004. Decision making is the key and the way the final decisions are made is very important. “Blockbuster experienced a…

    • 3720 Words
    • 15 Pages
    Better Essays
    Read More
  • Powerful Essays

    Blockbuster Declares Bankruptcy
    • 2742 Words
    • 11 Pages

    Blockbuster Declares Bankruptcy

    Shortly before their 25th anniversary, Blockbuster files for bankruptcy protection with a Chapter 11 petition. The failing company couldn’t compete in today’s market against Netflix, Redbox, Apple, and other internet-based businesses that provided mail-order rentals or digital streaming. Their business model needed to be revamped to stay competitive. This paper will take a look at where the problem was, the measures taken to correct the problem, and how Blockbuster can come back and be competitive.…

    • 2742 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case 5
    • 439 Words
    • 2 Pages

    Case 5

    2. What forces are driving change in the movie rental industry and are the combined impacts of these driving forces likely to be favorable or unfavorable in term of their effects on competitive intensity and future industry profitability?…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Blockbuster Video
    • 3224 Words
    • 13 Pages

    Blockbuster Video

    The always changing world of technology creates a challenge for many older businesses that once thrived years ago. Americans along with many other countries are becoming centered around immediate gratification and in a way, lazy. Fast is better and right now wins. When Netflix came into the homes of millions, it almost seemed like the end of all other movie rental providers. A change in leadership from a recent buyout has saved Blockbuster and has placed them as a leader once again in the entertainment business. Blockbuster has a new strategic plan that seems to be working, but a look into a new strategic plan that analyzes the good and bad, might suggest that a new strategic plan is needed. My strategic plan will not only point out the opportunities, areas that need improvements, and distinctions, but layout the new strategic plan that will create success in Blockbuster for years down the road.…

    • 3224 Words
    • 13 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Blockbuster And Netflix
    • 490 Words
    • 2 Pages

    Blockbuster And Netflix

    It is part of the business world for companies to establish their visions and missions in order to build around them the success of the company. Blockbuster and Netflix are no exception. Starting with the first; Blockbuster’s vision statement: "At BLOCKBUSTER, diversity means valuing differences. It's a corporate value that must be continually developed, embraced and incorporated into the way we do business." The company appealed to the diversity, differences, making the approach to all demographic group. Their mission, at some point changed adapting their mission to the new change of the movie rental market. The Blockbuster mission statement reads like this: "Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood convenience." This statement shows the change the company had to do to stay competitive within the movie and game rental market.…

    • 490 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Blockbuster Target Audience
    • 1963 Words
    • 8 Pages

    Blockbuster Target Audience

    The target market of a retailer can be the key factor in whether the business achieves success or will ultimately fail. A consumer’s involvement in the target market fluctuates as ones environment changes, therefore, retailers must be able to adapt to both controllable and uncontrollable changes to affecting the target market (4).…

    • 1963 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    final paper
    • 928 Words
    • 3 Pages

    final paper

    Blockbuster is a company that encountered major problems when internet companies sprang up to offer faster service and lower prices. Blockbuster failed to respond with a positive change and as a result they filed for bankruptcy. If I were the CEO of the company and had recognized the need for change, I believe I would have attempted to fine tune the organization. I would have refined processes for the customer to purchase or rent the product. To do this, they could have gone to an online streaming format such as the one that Netflix uses.…

    • 928 Words
    • 3 Pages
    Better Essays
    Read More
  • Powerful Essays

    Blockbuster: Movie And Video Game Superstore
    • 1426 Words
    • 6 Pages

    Blockbuster: Movie And Video Game Superstore

    Blockbuster, the movie and video game superstore, has come to a close. It was established on October 19, 1985. In the beginning of this company's journey, it reached a total of over 8,000 stores and almost 60,000 employees. The company was very popular, considering the low priced rentals or easy deliveries through the mail. However, over the years, there has been many obstacles standing in Blockbuster's way that eventually ran them out of business due to bankruptcy. Blockbuster began to close certain stores in 2013, but officially closed its doors in early January of 2014. One of the many problems that Blockbuster has faced was the newly founded company at the time, Netflix. Blockbuster had been already…

    • 1426 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Block Buster
    • 4592 Words
    • 19 Pages

    Block Buster

    3. Entering the video-on-demand business requires Blockbuster to shift its corporate business strategy and compete in a new…

    • 4592 Words
    • 19 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Failure Analysis/Change Strategy Paper
    • 415 Words
    • 2 Pages

    Failure Analysis/Change Strategy Paper

    The objective, vision and mission for Blockbuster was to provide a great service for families and friends to enjoy the presence of movies as if they were at the theatre. Blockbuster was a company that served the public for many years. Having the ability to rent movies from different years and all categories is what helped the business succeed. The vision was to give individuals the ability to see movies that were no longer at the movie theater or on television. The mission was to provide media entertainment.…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Netflix
    • 1642 Words
    • 7 Pages

    Netflix

    Netflix has continued to prosper in an incredibly fast-paced industry, still with so much room for growth (Appendix 2). With more than two-thirds of all households now owning a DVD player, Netflix caters to all different demographic groups across the United States. They have even reached a younger generation by syncing with the XBox Live gaming system. Unfortunately, there are some factors that keep Netflix from just continuing with what they are doing. Blockbuster has positioned itself in a relatively similar manner to Netflix, causing customers to second-guess which one is better.…

    • 1642 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Management Blockbuster Case Study
    • 744 Words
    • 3 Pages

    Management Blockbuster Case Study

    Fast-Forwarding Elockbuster What nanre comes to n-rind when you tlrink of renting movies on the weekend? Maybe it's Blockbuster' lf so,…

    • 744 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics