Ethos (creditability):
• The creator of the product is a famous hair stylist that’s works with other famous people.
• The infomercial uses well-known celebrities to showcase their beauty, radiant hair.
• The celebrities claim to be avid users of the product and claim that they love it.
Pathos(Emotions/Values):
• The video depicts female models frolicking their hair to show how amazing their hair looks because of the product.
• The narrator in the infomercial says, ”You can find out what great hair looks like for yourself with the Wen Healthy Hair Care System by Chaz Dean.” Claiming that no other shampoo