Information Technology (IT) delivers a chance for companies to improve their productivity and efficiency, and even to gain competitive advantage. The introduction of IT is likely to cause changes in work procedures and increase computer knowledge among the employees. IT can help in controlling and reporting each single activity done by the employees and help the management to take an appropriate strategic decision. Also IT does create value that is reflected in the market value of firms and in their future profitability although it is hard to address empirically because of difficulties in obtaining data about IT investment that can be linked to firm performance (Anderson, 2006). After globalization, the world became a small country so the IT applications became mandatory to any industry for online communication as anyone nowadays can search for whatever, whenever and wherever he is through online internet connection. The aim of this research is to address the effect of investment in IT sector and the tourism firm profitability and how does it affect the growth and cost reduction in tourism sector by questionnaire and collecting finical data from a firms working that field.
Abstract
Information Technology (IT) has become mandatory in the businesses, till now many of the developing countries consider the IT as a very costly sector to invest in, unlike the civilized nations whom invest much more in IT although it is still expensive but they recognize how much it important to their business.
The objective of this study is to find the relation and its direction between investing in the IT sector and the effectiveness on company profitability.
Keywords: Information Technology, IT, Profit, Profitability, Tourism
Literature Review
According to Daniel (1994), IT is the application of technology to business processes, gathering data and creating information that is valuable to managers who make business decisions, in other word IT translates symbols
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