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What Is The Walt Disney Mission Statement

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What Is The Walt Disney Mission Statement
The Walt Disney Company

Daniel Koning
Marketing 111B Tuesday October 7 2014
The Walt Disney Company Marketing Project
1

The Walt Disney Company

The Walt Disney Company Table of Contents
Part 1
The Walt Disney Company’s History

3

The Walt Disney Company’s Core Business

3

The Walt Disney Company’s Services and Products

3

The Walt Disney Company’s Mission Statement

6

The Walt Disney Company’s Industry and #1 Competitor

6

The Walt Disney Company’s Identification of the Four P’s

6

2

The Walt Disney Company

The Walt Disney Company’s History

The Walt Disney …show more content…
Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world” “Company Mission Statements 2014.

5

The Walt Disney Company

Imagination, ingenuity, and being industrial can mean success in a business. As an employee of
The Walt Disney they would have like to state that as a company we are very popular around the world not just because they reach out to children but we have excellent customer service that everyone enjoys. I know for a fact that Walt would sure have been surprised to see what The Walt Disney
Company has done since he has gone.

The Walt Disney Company’s Industry and #1 Competitor The Walt Disney Company’s industry is an informational and entertaining industry. They try to get needed information out to the people while also being entertaining. A great example is during WW2.
Disney would use his characters as spokespersons for the US and it’s allies. Individuals especially children received the message loud and clear and yet it was entertaining just the same. The
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