• Ticket pricing technologies have advanced to the point where it has become logistically more efficient to implement dynamic pricing in sports. http://www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-the-future-of-ticket-pricing-in-sports/ • Sports organizations increasingly use the Internet to enhance ticket sales. Web based ticketing- applying Internet technology to selling and or reselling tickets - is a prominent component of ticket operations.
• With the advent of the Internet and resale sites for example, StubHub, secondary ticketing has become a more prominent issue in recent years. More and more of fans are now buying previously purchased tickets for prices other than face value. And the going rate for