What Marketers Do
“What Do Marketers Do?”
“The Role of a Marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive” (Sharp 2013). Marketers make up part of the management team in an organisation and each individual marketing job is unique to each company and its structure. Marketing is a constantly changing environment and is “putting the right product in the right place, at the right price, at the right time” (Marketing Skills Training 2014). Marketers use a marketing tool, the ‘Marketing Mix’ that form the underlying basis and marketing fundamentals. The Marketing Mix is made up of the four P’s: Product, Price, Place and Promotion. Each of these critical elements require considerable amount of strategy, planning and research (Easy Marketing Strategies 2014) to be effective. Marketer’s primary focus is the marketing strategy. “This is a process of model to allow a company or organisation to focus limited resources on the best opportunities to increase sales of products or services and thereby achieve a sustainable competitive advantage” (Easy Marketing Strategies 2014).
There are two types of marketing professionals. The first type spends most of their time doing things to promote and sell their company’s brand. They may commission designers and advertising & media agencies, make brochures, web pages and other promotional material or organise promotion events. They also use marketing science to research consumer behaviour by, for example, collating and reporting on figures from sales and market research. The other type of marketing professional makes informed marketing decisions and budget allocations. They design marketplace experiments and market research, analyse data and will constantly learn which marketing strategies work better than others in which situations.
Marketers confront various challenges in both local and international markets. Challenges for marketers include economic
“The Role of a Marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive” (Sharp 2013). Marketers make up part of the management team in an organisation and each individual marketing job is unique to each company and its structure. Marketing is a constantly changing environment and is “putting the right product in the right place, at the right price, at the right time” (Marketing Skills Training 2014). Marketers use a marketing tool, the ‘Marketing Mix’ that form the underlying basis and marketing fundamentals. The Marketing Mix is made up of the four P’s: Product, Price, Place and Promotion. Each of these critical elements require considerable amount of strategy, planning and research (Easy Marketing Strategies 2014) to be effective. Marketer’s primary focus is the marketing strategy. “This is a process of model to allow a company or organisation to focus limited resources on the best opportunities to increase sales of products or services and thereby achieve a sustainable competitive advantage” (Easy Marketing Strategies 2014).
There are two types of marketing professionals. The first type spends most of their time doing things to promote and sell their company’s brand. They may commission designers and advertising & media agencies, make brochures, web pages and other promotional material or organise promotion events. They also use marketing science to research consumer behaviour by, for example, collating and reporting on figures from sales and market research. The other type of marketing professional makes informed marketing decisions and budget allocations. They design marketplace experiments and market research, analyse data and will constantly learn which marketing strategies work better than others in which situations.
Marketers confront various challenges in both local and international markets. Challenges for marketers include economic
References: Sharpe, B, 2013. Marketing: Theory, Evidence, Practice. 1st ed. Victoria, Australia: Oxford University Press. Marketing Strategy 2014, Easy Marketing Strategies, viewed 4 August 2014, http://www.easy-marketing-strategies.com/definition-marketing-strategy.html The Marketing Mix and 4 Ps - Marketing Skills Training from MindTools.com 2014, viewed 1 August 2014, http://www.mindtools.com/pages/article/newSTR_94.htm What are Economic Forces?, viewed 6 August 2014, http://www.businessdictionary.com/definition/economic-forces.html What are Technological Forces?, viewed 6 August 2014, http://www.businessdictionary.com/definition/technological-forces.html