What methods are available to the Four Seasons Hotel to ensure customer loyalty?

Course Title: Independent research study
Faculty: Mr. Sleeman
Assessment Title:
What methods are available to the Four Seasons Hotel to ensure customer loyalty?

Due Date: Word Count: 4129
Due Time: 16:00

Statement of Authorship
‘I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment.
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Table of Contents
I. Client Brief…………………………………………………………………………….
II. Background…………………………………………………………………………..
III. Aims and Objectives…………………………………………………………………
IV. Research Design………………………………………………………………………
V. Data Presentation and Data Analysis………………………………………………… 4.1 Background…………………………………………………………………… 4.2 The consumer profile…………………………………………………………. 4.3 Costs and consumer satisfaction………………………………………………
VI. Conclusion and recommendations……………………………………………………..
VII. References……………………………………………………………………………..

List of Figures
Figure 1 – Tourism Forecast to 2010……………………………………………………

I. Client Brief
The Four Seasons Hotel currently provides upscale services to the consumer demographic which maintains higher disposable income levels. This posh consumer looks toward the Four Seasons,

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