What Should Have Done to Extand Seozeo's Market Through Its Foreign Partners
Table of Contents
1. INTRODUCTION 2 1.1 Executive Summary 2 1.2 Purpose of Statement 3 1.3 The Scope 3 1.4 Limitations 3 1.5 Background Information 3 2. SEOZEO’S RELATIONS WITH AKM3.DE ARE WEAK 4 2.1 What is a business networking and what is the position of SEOZEO in networking? 5 2.2 What are the benefits of being in a network? 6 2.3 Relationships in business networks 7 2.4 What is the relationship type between SEOZEO & AKM3? 8 2.5 What are SEOZEO’s communication challenges? 9 2.6 What are the effects of lack of communication and lack of trust? 11 2.7 Difficulties of doing business in a network 12 2.7.1 Weakness in using technology for communication 12 2.7.2 Lack of communication 13 2.7.3 Lack of Trust 13 2.7.4 Do national culture differences create barriers between companies? 14 2.7.5 Organizational culture’s aspects 14 3. CLOSER COLLABORATION REQUIRES MORE EFFORT FROM SEOZEO Businesses are increasingly under pressure to find new ways to increase productivity and stay 15 3.1 Impact of the appropriate culture to the closer relationship 16 3.1.1 Appropriate organizational culture for network 16 3.1.2 Dimensions of national culture relevant to network 17 3.2 Closer relationship are beneficial to SME’s 18 3.2.1 The elements of collaboration 18 3.2.2 Level of information exchanged 19 3.3 Role of communication to have success at collaboration 19 4. MANAGING THE MOVE TO MORE COLLABORATION 23 4.1 Role of using technology efficiently 23 4.2 Role of trust and commitment 23 4.3 Adapting an appropriate culture 23 4.4 Choosing collaborative relationship 24 5. CONCLUSION 24 6. RECOMMENDATIONS 25 7. BIBLIOGRAPHY 26
1. INTRODUCTION 1.1 Executive Summary
This report aims to analyze SEOZEO with different dimensions for improving relationship with foreign partner. In this report after examining SEOZEO’s conditions on business relationship, organizational culture, communication and national culture,
1. INTRODUCTION 2 1.1 Executive Summary 2 1.2 Purpose of Statement 3 1.3 The Scope 3 1.4 Limitations 3 1.5 Background Information 3 2. SEOZEO’S RELATIONS WITH AKM3.DE ARE WEAK 4 2.1 What is a business networking and what is the position of SEOZEO in networking? 5 2.2 What are the benefits of being in a network? 6 2.3 Relationships in business networks 7 2.4 What is the relationship type between SEOZEO & AKM3? 8 2.5 What are SEOZEO’s communication challenges? 9 2.6 What are the effects of lack of communication and lack of trust? 11 2.7 Difficulties of doing business in a network 12 2.7.1 Weakness in using technology for communication 12 2.7.2 Lack of communication 13 2.7.3 Lack of Trust 13 2.7.4 Do national culture differences create barriers between companies? 14 2.7.5 Organizational culture’s aspects 14 3. CLOSER COLLABORATION REQUIRES MORE EFFORT FROM SEOZEO Businesses are increasingly under pressure to find new ways to increase productivity and stay 15 3.1 Impact of the appropriate culture to the closer relationship 16 3.1.1 Appropriate organizational culture for network 16 3.1.2 Dimensions of national culture relevant to network 17 3.2 Closer relationship are beneficial to SME’s 18 3.2.1 The elements of collaboration 18 3.2.2 Level of information exchanged 19 3.3 Role of communication to have success at collaboration 19 4. MANAGING THE MOVE TO MORE COLLABORATION 23 4.1 Role of using technology efficiently 23 4.2 Role of trust and commitment 23 4.3 Adapting an appropriate culture 23 4.4 Choosing collaborative relationship 24 5. CONCLUSION 24 6. RECOMMENDATIONS 25 7. BIBLIOGRAPHY 26
1. INTRODUCTION 1.1 Executive Summary
This report aims to analyze SEOZEO with different dimensions for improving relationship with foreign partner. In this report after examining SEOZEO’s conditions on business relationship, organizational culture, communication and national culture,
Bibliography: * Baldwin, John R. (2005) Redefining Culture: Perspectives Across The Disciplines * Beckinsale, Martin; Levy, Margi, 2008: SMEs and Internet Adoption Strategy: Who Do SMEs Listen To? * Binder, Jean (March 2008) “Trompenaars ' dimensions.” * Daft & Lewin (1993) Organizational Culture and structure * Gesteland, Richard R. (2002) “Cross-Cultural Business Behavior: Marketing, * Ghemawat, Pankaj “National Cultural Differences and Multinational Business” Negotiating, Sourcing and Managing Across Cultures.” * Gutterman, Alan S., “Trompenaars’ and Hampden-Turner’s Seven Dimensions of Culture * Håkansson, Håkan (1987): Industrial Technological Development * Hooker, John (2008) “Cultural Differences in Business Communication” * Hunt, Shelby D * Purhonen, Pipsa (2010): Collaborative Interaction in the Internationalization of Small and Medium-Sized Enterprises, * Schein E.H * The Economist Intelligence Unit (sponsored by Cisco), 2008: The Role of Trust in Business Collaboration * Zajac, Edward J Instructor : Elizabeth SAATÇİ December 10, 2012