What We Are To Advertisements Analysis

Sadly, corporations endeavor strongly on the unnecessary desires of individuality since that is how they make money. A lot of free time of young generations has now been a need to satisfy themselves by spending money on material goods. Most of them no longer value for what they are capable of accomplishing, but what they own and want to own. In the article “What We Are to Advertisers”, the author James B. Twitchwell illustrates the “psychological profiling schemes” among buyers. One fact draws the attention in this article is “between ages 18 and 24 most people (61 percent) are Experiencers in desire or deed, while less than 1 percent are Fulfilled” (Twitchwell 180). In his definition, experiencers are those who “enthusiastic, impulsive and