Social influence is a huge force in our lives that causes behavior modification. The three types of social influence are conformity, compliance, and obedience. Conformity is when one change as a result of the mere presence of other people, compliance is when one change because others ask for it,and obedience is when one change because someone tells them to.
2. What were Milgram and Zimbardo’s findings?
In Milgram’s initial obedience experiments he found all of the participants administered shocks to the confederate up to the 300-volts while 26 of the initial 40 participants administered fatal electric shocks. When he repeated the experiment he found nearly 70% of participants would administer a fatal shock if instructed by an authority figure to do so. In the Stanford Prison Experiment, Zimbardo found both the student guards and student prisoners assumed their roles immediately. The guards began to degrade the prisoners and as a result the prisoners started to reject the guard’s authority and began to revolt. Secondly, Zimbardo found that some of the guards displayed cruel behavior and punished the prisoners with manual labor …show more content…
Milgram and Zimbardo’s experiments advanced society’s understanding of obedience significantly. Milgram’s results helped provide insight regarding what happened with the Nazis and the Jews. Furthermore, these experiments also helped defined how scientists conduct experiments with human participants such as having a formal process for reviewing experimental design prior its implementation. They also helped create standardized informed consent process and debriefing procedures as well as a cost–benefit analysis of experiments with protected participants. The Zimbardo’s experiment further enhanced our understanding of obedience and provided valuable insights on society’s norms for prison guards and