History
The cornerstone of the BMW empire dates back to 1916 in Munich, when Franz-Josef Popp and Max Friz set up Bayerische Flugzeug-Werke (Bavarian Aircraft Industry) on March 7th. Thus, contrary to expectations, the beginnings of BMW consisted of the production of aircraft engines, not cars. Two years later, the company is renamed Bayerische Motoren Werke GmbH (Bavarian Automobile Industry), hence the BMW initials. The ongoing warfare helped the company to grow rapidly and, with the goal of expansion, the company is building a factory just outside …show more content…
Due to the decline in sales and the consequences of the war, for years, BMW has faced a serious financial crisis.
In 1959, BMW was in danger of being picked up by Daimler Benz. Eventually, the takeover failed. A share of 65% of the shares was taken over by Dr. Herbert Quandt, the principal responsible for changing the company's financial situation. With the launch of the BMW 1500 mid-size model in 1961, BMW regained its worthwhile position and launched new projects with refreshed confidence.
In the 1960s, BMW developed a niche market strategy, the segment of the market being attacked being the space created between the family car for the large masses of the population and the very large car, very expensive for the …show more content…
The discontinuation of BMW car production in 2017 due to a problem with an important distributor dealing with the car's distribution system. In this case, supply shortages have already affected production in Leipzig and Munich in Germany, as well as Rosslyn, South Africa, and Shenyang, China. "A missing part - even if only a small one, as in this case - can have a major impact," said Markus Duesmann, BMW board member overseeing purchasing and supplies. He said "only limited production" of BMW 1-, 2-, 3- and 4-Series cars is possible and that BMW expects Bosch to compensate for damages. Bosch said the problem stems from a sub-supplier based in Italy, which delivers the housing for electric steering systems it sends to BMW. It said Bosch associates were on site in Italy "doing all they can to solve delivery