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KOLEJ TUNKU ABDUL RAHMAN
SCHOOL OF BUSINESS STUDIES & SCHOOL OF ARTS AND SCIENCE
ACADEMIC YEAR 2012/2013

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Diploma in bUSINESS STUDIES (Business administration)
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Diploma in bUSINESS STUDIES (BUSINESS ECONOMICS)
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Diploma in bUSINESS STUDIES (E-Commerce & marketing)
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Diploma in bUSINESS STUDIES (International business)
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Diploma in bUSINESS STUDIES (LOGISTICS & SUPPLY CHAIN MANAGEMENT)
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Diploma in bUSINESS STUDIES (marketing)
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Diploma in bUSINESS STUDIES (RETAIL MANAGEMENT)
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Diploma in Food Science (Food Science)
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ABDT2043 FUNDAMENTALS OF MARKETING
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COURSEWORK SPECIFICATION

Coursework Assessment (40%)

No. | Contributions to coursework | % of contribution | 1. | Class Tardiness & Participation | 10% | 2. | Mid-Term Test: Multiple Choice Questions | 25% | 3. | Individual presentation | 15% | 4. | Group Written Assignment | 50% | Total contribution | 100% |

1. Class Tardiness & Participation (10%) * The tutor will record down the frequency of each student’s attendance and participation during tutorial sessions. * Each time a student participates in tutorial class, he or she will be awarded 1%. The award of marks is only for Tutorial 3 (Week 2) to Tutorial 12 (Week 6).

1. Mid-Term Test: Multiple Choice Questions (25%)
A mid-term test will be given during Week 3. It consists of 25 multi-choice questions and will cover lecture