What's Natural About Our Natural Products By Sarah Federman Summary
Alexus Hector
Professor S. Hampton
English 111
September 27
Critical Response
Advertisement can attract anyone that it wishes. In the essay, “What’s Natural about Our Natural Products?” by Sarah Federman, Sarah talks about how the words “ nature “ and “ natural “ are being used to sell more products and seem “ healthy “. She goes on to discuss how the word “ natural “ has turned into a marketing asset. Federman shows readers that food companies, uses these words to manipulate consumers to buy more of their products. It is a technique that’s used for products like Kraft Cheese to get sales to go up. It is known that Kraft sells Natural Shredded nonfat cheese, Natural Reduced fat swiss, and Natural cheese cubes. Federman writes, “ Kraft has done nothing special with the cheese itself, “ natural “ in this case presumably relates to the shredding, reducing and cubing process” (442). Companies way of attracting on new audience. I agree with sarah’s argument about using ‘ natural “ and “ nature “ just to sell products. Advertisers shouldn’t use these words because if you read the labels, its still man made ingredients in it. To Federman, natural means, “ products or service any or all of …show more content…
When Federman states, “ variations of the words “ nature “ and “ natural “ are used for product naming to distinguish alternative medicine practitioners from their western counterparts … blue jeans “ (441). it seem as if you 're sitting in the lecture. She makes it seem as if she speaking as part of a group of people who against companies putting natural on the products. Federman expresses emotion for her topic throughout the essay without a demanding tone, but slightly funny. Gladly, her tone doesn’t affect her writing. Without the tone she gives off, the essay wouldn’t stand out, catch the reader 's attention. The tone makes sure it changes the thoughts of the
Professor S. Hampton
English 111
September 27
Critical Response
Advertisement can attract anyone that it wishes. In the essay, “What’s Natural about Our Natural Products?” by Sarah Federman, Sarah talks about how the words “ nature “ and “ natural “ are being used to sell more products and seem “ healthy “. She goes on to discuss how the word “ natural “ has turned into a marketing asset. Federman shows readers that food companies, uses these words to manipulate consumers to buy more of their products. It is a technique that’s used for products like Kraft Cheese to get sales to go up. It is known that Kraft sells Natural Shredded nonfat cheese, Natural Reduced fat swiss, and Natural cheese cubes. Federman writes, “ Kraft has done nothing special with the cheese itself, “ natural “ in this case presumably relates to the shredding, reducing and cubing process” (442). Companies way of attracting on new audience. I agree with sarah’s argument about using ‘ natural “ and “ nature “ just to sell products. Advertisers shouldn’t use these words because if you read the labels, its still man made ingredients in it. To Federman, natural means, “ products or service any or all of …show more content…
When Federman states, “ variations of the words “ nature “ and “ natural “ are used for product naming to distinguish alternative medicine practitioners from their western counterparts … blue jeans “ (441). it seem as if you 're sitting in the lecture. She makes it seem as if she speaking as part of a group of people who against companies putting natural on the products. Federman expresses emotion for her topic throughout the essay without a demanding tone, but slightly funny. Gladly, her tone doesn’t affect her writing. Without the tone she gives off, the essay wouldn’t stand out, catch the reader 's attention. The tone makes sure it changes the thoughts of the