whatsapp versus sms
whtsapp versus sms
To study the diffusion of “Whatsapp’’ messenger in the market and its effects on the “SMS” service providers.
Competitive analysis between the two.
Finding out the key features provided by whatsapp to increase costumer base.
To find out steps that should help the SMS service providers to retain their reign.
To find out costumer preferences between the two.
What happens when an industry gouges its customers for years, and then technology comes along that allows consumers to circumvent the gouger? Customers leave in droves is what happens, and it's WhatsApp and its ilk that are enabling the exodus. If you're unfamiliar with WhatsApp Messenger and its brethren -- like the app WeChat -- they're text message alternatives that don't rely on mobile-to-mobile SMS technology. They use the data component within your phone instead. Short Message Service SMS is a method of sending 160-character text messages via phones. It was developed as a way to send messages over the stripped-down telephone traffic signaling paths when there was no calling going on, rather than take up chunks of bandwidth space like voice does. Its beauty is that it's incredibly cheap because it uses hardly any resources, and the resources it does use aren't required for anything else at the time the message is sent. SMS is cheap, but you wouldn't know it based on the per-message fees telcos have been charging for it -- particularly when roaming. How to Shoot Yourself in the Foot The tide has changed, however, and today apps like WhatsApp are providing text messaging over 3G or WiFi. Telcos may well tell you they don't care about the potential SMS revenue loss, because the consumer simply buys an expensive data plan instead of a texting package. I'd call it shooting yourself in the foot, myself. Messaging Over Data WhatsApp is an OTT, or over-the-top, messaging service, and this new cross-platform SMS alternative has quickly gained popularity. It claims 100,000,000 to
To study the diffusion of “Whatsapp’’ messenger in the market and its effects on the “SMS” service providers.
Competitive analysis between the two.
Finding out the key features provided by whatsapp to increase costumer base.
To find out steps that should help the SMS service providers to retain their reign.
To find out costumer preferences between the two.
What happens when an industry gouges its customers for years, and then technology comes along that allows consumers to circumvent the gouger? Customers leave in droves is what happens, and it's WhatsApp and its ilk that are enabling the exodus. If you're unfamiliar with WhatsApp Messenger and its brethren -- like the app WeChat -- they're text message alternatives that don't rely on mobile-to-mobile SMS technology. They use the data component within your phone instead. Short Message Service SMS is a method of sending 160-character text messages via phones. It was developed as a way to send messages over the stripped-down telephone traffic signaling paths when there was no calling going on, rather than take up chunks of bandwidth space like voice does. Its beauty is that it's incredibly cheap because it uses hardly any resources, and the resources it does use aren't required for anything else at the time the message is sent. SMS is cheap, but you wouldn't know it based on the per-message fees telcos have been charging for it -- particularly when roaming. How to Shoot Yourself in the Foot The tide has changed, however, and today apps like WhatsApp are providing text messaging over 3G or WiFi. Telcos may well tell you they don't care about the potential SMS revenue loss, because the consumer simply buys an expensive data plan instead of a texting package. I'd call it shooting yourself in the foot, myself. Messaging Over Data WhatsApp is an OTT, or over-the-top, messaging service, and this new cross-platform SMS alternative has quickly gained popularity. It claims 100,000,000 to