Bob Doppelt's Wheel of Change is a great tool for companies that seriously want to change their operations towards sustainability. According to Bob Doppelt, organizations can have the best intentions for improving and moving in a more sustainable direction, yet they fall prey to sustainability blunders. These blunders are:
1- Patriarchal thinking that leads to a false sense of security. This is the most serious of blunders. Employees who are not empowered and only take directives from superiors will lack in personal responsibility to drive change.
2- Silo approach to environmental and socio-economic Issues. Organizations where functions work independent of each other, like islands, have difficulty grasping a 360 view of the companies procedures and opportunity areas. This silo ed approach is an impediment to change.
3- No clear vision on sustainability. Without a clear vision change is not possible.
4- Confusion over cause and effect. When an organization focuses on the symptoms of a problem rather than the root cause of the problem, then the impact on sustainability will not be optimal.
5- Lack of information. Today, more than ever, transparency and the sharing of data are critical aspects in driving employee engagement, customer loyalty and stakeholder support. Transparency is key in driving change.
6- Insufficient mechanism for learning. Organizations that lack an openness to innovation and who do not promote a safe environment for testing and learning will find it very difficult to change their ways.
7- Failure to institutionalize sustainability. For change to happen within and organization, sustainability has to be baked into all aspects of a business.
What the wheel of change provides a framework that helps organizations overcome the seven sustainability blunders. The wheel counteracts each blunder with a sort of antidote that, if followed accordingly, guarantees successful