Which Paths To Persuasion Is/Are Present In The Global Warming Case
1. Which paths(s) to persuasion is/are present in the global warming case?
Personally both the central and peripheral route paths to persuasion are in the global warming case.
The central route to persuasion has had an impact on society, because individuals have become aware and concerned about the carbon footprint, and how it’s creating the global warming. The global warming supposable has created the ice caps to start melting and the recent severe weather of increased tornados, hurricanes, and tsunamis. This can be demonstrated by individuals, who now purchase hybrid cars, more environmentally friendly products, recycle, use of natural resources such as wind or solar power, and car pool or take public transportation in order to protect the planet (NASA).
Then the peripheral route to persuasion is driven by Greenpeace along with the Al Gore and Suzuki Foundation by debating that carbon foot printing is the cause of the global warming and that if society does not reduce the CO2 emission then society would no longer have a planet to live on. Basely the Greenpeace, Al Gore, and Suzuki Foundation are the individuals who originally brought the whole global …show more content…
The first option to influence individuals was by demonstrating socially responsibility either giving back and support the local community events such as children only program. The second option I had seen was that the company changed its name from Philip Morris to Altria. By changing the name of the company this also gives individuals the perception that you are completely different company because of the name change. Therefore in both options the tobacco company utilized impression management to deflect the negative stemma associated and change their image to a more of a positive
Personally both the central and peripheral route paths to persuasion are in the global warming case.
The central route to persuasion has had an impact on society, because individuals have become aware and concerned about the carbon footprint, and how it’s creating the global warming. The global warming supposable has created the ice caps to start melting and the recent severe weather of increased tornados, hurricanes, and tsunamis. This can be demonstrated by individuals, who now purchase hybrid cars, more environmentally friendly products, recycle, use of natural resources such as wind or solar power, and car pool or take public transportation in order to protect the planet (NASA).
Then the peripheral route to persuasion is driven by Greenpeace along with the Al Gore and Suzuki Foundation by debating that carbon foot printing is the cause of the global warming and that if society does not reduce the CO2 emission then society would no longer have a planet to live on. Basely the Greenpeace, Al Gore, and Suzuki Foundation are the individuals who originally brought the whole global …show more content…
The first option to influence individuals was by demonstrating socially responsibility either giving back and support the local community events such as children only program. The second option I had seen was that the company changed its name from Philip Morris to Altria. By changing the name of the company this also gives individuals the perception that you are completely different company because of the name change. Therefore in both options the tobacco company utilized impression management to deflect the negative stemma associated and change their image to a more of a positive