Whirlpool Internal and External Analysis
WHIRLPOOL CORPORATION: INTERNAL AND EXTERNAL ANALYSIS
MGT-475
ALEXANDER S. CORRENTE
I HAVE NEITHER GIVEN OR RECEIVED NOR HAVE I TOLERATED OTHERS USE OF UNAURTHOIZRED AID.
TABLE OF CONTENTS
Who/What is Whirlpool 3
Analysis of Whirlpool 4
PESTEL Framework 4
The SCP Model 9
The Five Forces Model 10
The Resource Based View 13
The VRIO Framework 14
Conclusion 16
Bibliography 17
WHO/WHAT IS WHIRLPOOL? There are big time players in every industry that people link with the market. Fast food is McDonalds. Coffee shops Starbucks. Carbonated beverages are Coca-Cola. Who is the comparable brand name in the home appliance field? A betting man would have a safe bet if he wagered that Whirlpool was that company. Whirlpool Corporation is the world’s leader in manufacturing major home appliances. With sales in the billions, over 68,000 employees and 66 manufacturing and technology centers around the world, Whirlpool is not only a goliath in their own market but has cemented itself as one of the best preforming firms in the world. What does Whirlpool do that makes them so successful? It is not just the product and service they produce. Whirlpool studies and is ever vigilant to any external threats and, maybe even more importantly, all internal problems that arise as well. They know there market, competitors and themselves so well that they will be an industry leader for years to come. Whirlpool was not always a superpower. They did not pop out of some hole in the ground and proclaim “Hey! We have washers and dryers want one?” Whirlpool’s origin story is not what one would call textbook. Through humbling business failure and the vision of one family Lou Upton invested his savings in a dream. In 1908 he set the groundwork for a company that would manufacture household equipment. That ventured went belly up. From the
MGT-475
ALEXANDER S. CORRENTE
I HAVE NEITHER GIVEN OR RECEIVED NOR HAVE I TOLERATED OTHERS USE OF UNAURTHOIZRED AID.
TABLE OF CONTENTS
Who/What is Whirlpool 3
Analysis of Whirlpool 4
PESTEL Framework 4
The SCP Model 9
The Five Forces Model 10
The Resource Based View 13
The VRIO Framework 14
Conclusion 16
Bibliography 17
WHO/WHAT IS WHIRLPOOL? There are big time players in every industry that people link with the market. Fast food is McDonalds. Coffee shops Starbucks. Carbonated beverages are Coca-Cola. Who is the comparable brand name in the home appliance field? A betting man would have a safe bet if he wagered that Whirlpool was that company. Whirlpool Corporation is the world’s leader in manufacturing major home appliances. With sales in the billions, over 68,000 employees and 66 manufacturing and technology centers around the world, Whirlpool is not only a goliath in their own market but has cemented itself as one of the best preforming firms in the world. What does Whirlpool do that makes them so successful? It is not just the product and service they produce. Whirlpool studies and is ever vigilant to any external threats and, maybe even more importantly, all internal problems that arise as well. They know there market, competitors and themselves so well that they will be an industry leader for years to come. Whirlpool was not always a superpower. They did not pop out of some hole in the ground and proclaim “Hey! We have washers and dryers want one?” Whirlpool’s origin story is not what one would call textbook. Through humbling business failure and the vision of one family Lou Upton invested his savings in a dream. In 1908 he set the groundwork for a company that would manufacture household equipment. That ventured went belly up. From the
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