Whirlpools Quest for Global Leadership
Whirlpool 's Quest for Global
Leadership
Table of Contents
Introduction
Strategic Profile and Case Analysis
Situational Analysis
General Environment Analysis Industry Analysis
Competitive Environment Analysis Internal Analysis
Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)
Strategy Formulation
Strategic Alternatives and Evaluation Alternative Choice
Strategic Alternative Implementation
Action Items Action Plans
Epilogue
Conclusion Works Cited
Charts and Graphs
Appliance Industry Market Share Whirlpool 's Financial Analysis
Business Unit Revenues and Operating Profit
Global Home Appliance Industry:
Saturation Level by Region Demand and Market Growth
Introduction
Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool 's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool 's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance manufacturer and marketer in the world. It has gone to great lengths to achieve the successes that have allowed it to be the appliance industry leader. Whirlpool 's stay at the top depends on its strategic actions and decisions for the future. As a team we will make recommendations about Whirlpool 's future strategy. To do this, we first must analyze Whirlpool 's internal and external environments, its industry and competitors, and its strengths and weaknesses. Once we have analyzed Whirlpool in these categories, we will look at strategy formulation and strategic alternative implementation.
Strategic
Leadership
Table of Contents
Introduction
Strategic Profile and Case Analysis
Situational Analysis
General Environment Analysis Industry Analysis
Competitive Environment Analysis Internal Analysis
Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis)
Strategy Formulation
Strategic Alternatives and Evaluation Alternative Choice
Strategic Alternative Implementation
Action Items Action Plans
Epilogue
Conclusion Works Cited
Charts and Graphs
Appliance Industry Market Share Whirlpool 's Financial Analysis
Business Unit Revenues and Operating Profit
Global Home Appliance Industry:
Saturation Level by Region Demand and Market Growth
Introduction
Whirlpool Corporation is a global leader in home appliances. Whirlpool began as a family company in Michigan making wringer washers. In the past fifty years, Whirlpool has expanded from a domestic company with operations in the United States to a global company with operations in Asia, Europe, Latin America and North America. Whirlpool 's great success can largely be attributed to its strategic actions. These strategic actions are a result of Whirlpool 's vision, value creating objectives, shared values, and worldwide excellence system. Whirlpool Corporation has gradually built itself up through international expansion to be the leading appliance manufacturer and marketer in the world. It has gone to great lengths to achieve the successes that have allowed it to be the appliance industry leader. Whirlpool 's stay at the top depends on its strategic actions and decisions for the future. As a team we will make recommendations about Whirlpool 's future strategy. To do this, we first must analyze Whirlpool 's internal and external environments, its industry and competitors, and its strengths and weaknesses. Once we have analyzed Whirlpool in these categories, we will look at strategy formulation and strategic alternative implementation.
Strategic
Cited: "Home Appliance Giant Electrolux Raises Asian Sales Target" Business Times (1995). [Lexis-Nexis] "Whirlpool Expanding Globally." Sacramento Bee(1995): D [Lexis-Nexis] "Whirlpool Plans $1Om R&D Center to Cater to Asian Market." Singapore News(1995). [Lexis-Nexis] www.eletroluxUSA.com www.whirlpool.com