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Whistles Essay

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Whistles Essay
WHISTLES HISTORY
Whistles is a clothing brand with 40 stores across Britain. It was founded in the early 1980s by Lucille and Richard Lewin.
In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive

Founded in London in 1978, Whistles began as an independent boutique and has since evolved into a leading womens wear brand. Today, under the helm of Chief Executive Jane Shepherdson, Whistles is characterised by its contemporary and effortless style, which seeks to inspire women.
Whistles encapsulates an intelligent sense of design with interesting and luxurious pieces. Collections are easy and laid back with an attention to detail and
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* 1976: Whistles is founded by Lucille Lewin and the first store opens in Marylebone, London. The label is responsible for launching the careers of fashion royalty John Galliano, Dries van Noten and John Paul Gautier. * 2008: Jane Shepherdson, former Brand Director of Topshop, took over Whistles as Chief Executive (with her management team), charged with the task of reinventing the brand. She also buys a 20% stake in the label . * 2009: The retail empire Bauger, the Icelandic investment group, that was controlling Whistles, goes into administration. Whistles was refinanced and became an independent company. * 2010: Fashion designer Roksanda Illincic signs on for 3 seasons as a guest designer. * 2011: There are 36 stand-alone Whistles stores across the UK and Ireland, and 49 concessions within leading department stores including London’s Selfridges, Harvey Nichols and Harrods. Additionally, there is a franchise store in the Middle East and a concession in Printemps in Paris. A successful ecommerce site, ships throughout the

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