Who Is Coach's Target Consumers?

Coach products typically attract customers who aspired to be luxury market shoppers, and premium customer who attract American classic style. Their main target customer is Men and women aged between 20s- 40s who possess mid to high levels of disposable income, and seeking distinctive, accessible luxury products which is well made, and provide excellent value. Especially Young Adult (20-34 years) Female consumers have high potential to purchase handbags in moderate price, and their habits of purchase is impulsive and less driven by necessity. They are 20.9% of female population in the US.